Director I Digital Marketing (Hybrid)
Chicago, IL
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Director I Digital Marketing (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
This role is responsible for developing and implementing SEO, CRO, and IA plans across AMA digital platforms to deliver organic traffic growth, increased on-site discoverability of content, higher converting landing pages, and increased user engagement, identification, and conversion. This role will lead the development of content strategies to serve all stages of the funnel and audience segments, critically analyze and improve wayfinding and conversion across platforms, and oversee digital personalization campaigns to support acquisition and retention membership marketing. This role manages a team and frequently collaborates with others throughout the AMA.
RESPONSIBILITIES:
Content Strategy
Define a data-driven, growth-focused content strategy to strengthen the organization's mission and enhance the member experience
Conduct keyword and other digital research to inform go-to-market strategies and improve the organization's understanding of the customer's digital footprint
Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities
Advise the organization on open access and member-only content based on industry best practices and trends, collaborating with the product teams to define requirements of new functionality
Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders
Work on special projects and committees as assigned
Campaign Management
Develop a roadmap to optimize the highest volume and value user paths across AMA digital properties
Lead A/B testing experiments, including design and results reporting in collaboration with analytics team
Create personalized content and digital user experiences; design and execute campaigns to support acquisition and retention goals in collaboration with membership marketing
Collaborate with product and channel teams to increase user identification opportunities
Information Architecture
Manage and improve the organization and accessibility of content on AMA digital properties, including navigation, taxonomy, and search functionality
Develop multi-site (including subdomains and microsites) wayfinding solutions to improve internal and external search accuracy, enhance discoverability, and strengthen the AMA's overall digital footprint
Develop and distribute routine reporting on IA key performance indicators
Collaborate with the product teams on the management and enhancement of UI and UX experiences
Staff Management
Lead, mentor and provide management oversight for professional staff
Responsible for setting objectives, evaluating performance and developing staff
Identify opportunities for advancing staff skills and expertise
May include other responsibilities as assigned
REQUIREMENTS:
Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, User Experience, or other related coursework preferred
10+ years of experience leading digital marketing, publishing, and growth functions in services, media, e-commerce, or relevant industries
5+ years experience with staff management, with proven ability to lead full-time and contract resources
Digitally-savvy and customer-centric, with a proven ability to transform customer insights into digital experiences that drive organization relevance and growth
Results-oriented and a drive to win; solutions-oriented with a win-win mentality internally
Proven ability to navigate C-suite while also being able to roll-up sleeves to mentor and deliver quick results
Metrics-driven with ability to analyze, interpret, and apply insights to develop strategies and plans
Exceptional time and project management skills, with focus on process improvement and workflow efficiency
Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle executive level discussions as well as technical deep dives
Technical Skills:
Proficiency in using Google Analytics, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, or other similar applications
Experienced with CMS, for example Drupal or WordPress
Experienced in use of SEMRush, BrightEdge, Moz, Similarweb, or similar applications
Experienced in use of JIRA, Asana, MS Office, other similar applications
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $128,906 - $174,241. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here. (https://www.ama-assn.org/about/ama-career-opportunities/thrive-and-grow-your-career-professional-development-ama)
We are an equal opportunity employer, committed to diversity in our workforce . All qualified applicants will receive consideration for employment . As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
