Marketing Communications Specialist

Armed Forces Benefit Association • Alexandria, VA • 4h ago

Marketing and Communications Specialist

GENERAL DESCRIPTION :

The Marketing and Communications Specialist provides communications support to help raise the profile of the organization through effective internal and external messages that deliver a consistent message and brand voice across platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing Material and Member / Customer communications

Assist in updating existing marketing material or drafting new copy for new collateral

Draft / edit / support other departments updating member / customer correspondence letters

Draft and send out member communications via email

Agent communications

Prepare and distribute agent emails - about 100 per year. Work with Sales team to draft appropriate message and route for review and approval

Maintain up to date agent email lists

Prepare quarterly sales newsletters

Employee communications

Coordinate drafting quarterly newsletter. Work with other departments to gather information, draft, and route for reviews and approval. Distribute.

Work with VP and other team members to write bimonthly Employee Updates with news updates and announcements.

Update intranet regularly with current employee relevant information as requested

Work with graphic designer to create online banners, posters, etc.

Social Media / Website

Contribute to social media efforts by updating, maintaining, and engaging key audiences in social media channels. Work with vendor to ensure consistent messaging and voice across channels

Monitor accounts for posts and messages from our members. Involve other departments are needed. Ensure online issues are addressed

Update and maintain website notices / banners as requested

Work with IT and other team members to resolve and address technical issues

Maintain quarterly report on website metrics and social media activity

General

Maintain communications calendar up to date, share with team and other departments as needed

Create and maintain monthly communications dashboard - to include communications, website, and social media metrics

Complete purchase orders, packaging requests, and work with mailroom services for shipments

Other Communications and Marketing tasks as assigned

EDUCATION AND EXPERIENCE

Bachelor's degree in communications, marketing or related field

3-5 years of experience in a fast-paced corporate environment

Experience with Salesforce Marketing Cloud strongly preferred

Life insurance or financial services industry experience a plus

Experience with Adobe Creative Suite preferred

KNOWLEDGE, SKILLS AND ABILITIES

Excellent writing and communication skills

Strong internet research, MS Word, PowerPoint, and Excel skills

Ability to multitask, work well under pressure, reprioritize quickly, and demonstrate good judgement

Excellent attention to detail

Must be able to work in a collaborative environment and execute independently

No travel required

Benefits we offer:

health insurance (medical, dental, and vision)

flexible spending accounts (medical and dependent care)

401k plan with generous employer match

paid time off

paid holidays (12)

life insurance

short- and long-term disability insurance

employee assistance program

professional development & tuition reimbursement

career growth opportunities

on-site gym and locker rooms (Alexandria, VA office only)

friendly, collaborative culture

Qualified people of all races, ethnicities, ages, sex, genders, sexual orientations, national origins, gender identities, marital status, religions, veterans' statuses, disabilities, and any other protected classes are strongly encouraged to apply. As an equal opportunity workplace, we are committed to creating an inclusive environment for all employees. AFBA and 5Star Life Insurance Company endeavors to make reasonable accommodations to the known physical or mental limitations of qualified applicants with a disability unless the accommodation would impose an undue hardship on the operation of our business. If an applicant believes they require such assistance to complete the application or to participate in an interview, or has any questions or concerns, they should contact Human Resources (hr@afba.com) (hr@afba.com). EEO is the Law (https://www.eeoc.gov/sites/default/files/migrated\files/employers/poster\screen\reader\optimized.pdf) (Link to external DOL site). AFBA and 5Star Life Insurance Company is an Equal Opportunity Employer and an E-Verify Employer.

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