Back to Jobs search

Director, Shopper Marketing

Promotion In Motion • Park Ridge, NJ • 1h ago

Salary Range $190,000.00 - $220,000.00 Salary/year

Position Type Full Time

Job Shift Day

Education Level 4 Year Degree

Category Sales

Description

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you're looking for!

At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch's® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for a Director, Shopper Marketing interested in starting a career with a top ranked and growing snack company, as part of our Sales Department at PIM's Headquarters in Park Ridge, New Jersey. This position will report to our Chief Revenue Officer.

Overview:

The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key retail channels. This role bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey.

Strategy & Leadership

Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives

Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce

Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics

Retail Activation & Execution

Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion

Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns

Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels

Insights & Analytics

Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities

Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments

Translate insights into actionable recommendations for both internal stakeholders and retail partners

Cross-Functional Collaboration

Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging

Partner with Sales to align shopper programs with customer strategies and joint business planning

Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence

Budget Management

Manage shopper marketing budgets and trade-related investments to maximize return

Optimize allocation across customers, channels, and programs

Team Leadership

Build, mentor, and lead a high-performing shopper marketing team

Foster a culture of agility, accountability, and data-driven decision-making

Qualifications

Qualifications:

Bachelor's degree in Marketing, Business, or related field (MBA preferred)

8-12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)

Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)

Strong analytical skills with experience using syndicated and shopper data

Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)

Excellent leadership, communication, and cross-functional collaboration skills

Experience managing agencies and external partners

Highly commercial mindset with strong connection to Sales and revenue growth

Creative thinker with the ability to translate insights into compelling shopper activations

Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment

Passion for brands, retail, and the evolving shopper landscape

Worksite:

The PIM Brands Global Headquarters in Park Ridge, New Jersey

The role requires working on site: Monday thru Friday. Work remotely once per month on a Friday.

Summer Fridays between Memorial Day weekend and Labor Day weekend

We are proud to offer

The pay range for this position is $190,000.00-$220,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)

Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more

Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life

Personal time off, vacation time, floating days and observed holidays

Business casual dress

Entrepreneurial and innovative culture offering the opportunity for internal career advancement

Awards & Accolades

Best Places to Work in NJ 2025

Top 50 Employer in New Jersey

10 Candy Company in North America

26 Global Candy Company

Makers of Welch's #1 Fruit Snack in U.S.

2024 Advocate of the Year Award

Recognized by NJBIA State of the Art Manufacturing Facility and in Research/Development 2024

Recognized by New Jersey Business Magazine (https://www.linkedin.com/company/new-jersey-business-magazine/) 2024

Top 100 Privately Owned Company in the Metro NYC Market

PIM123

LI-JD1

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)