Digital Marketing Strategist

Paychex • Rochester, NY • 12h ago

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Overview

The Digital Marketing Strategist supports the development and execution of digital campaigns. This role collaborates closely with cross-functional teams across marketing and sales operations at Paychex. Primary focus entails developing a comprehensive audience targeting strategy, guiding asset and collateral development, creating multi-channel inbound strategies, reporting key insights, and monitoring campaign performance.

Responsibilities

Develops inbound (digital, ABM) tactics along customer journey across multiple channels.

Analyzes marketing campaign performance and execution while overseeing optimizations and data leveraging to drive decision-making.

Directs agency efforts in campaign strategy, set-up, performance, and optimization.

Develops comprehensive reporting and insights from inbound campaign performance.

Works with cross-functional teams to guide effective messaging, assets, and collateral needed to support campaigns.

Manages consumer insights generation through test and learn, optimizations, and stakeholder input.

Builds strong relationships with internal stakeholders, subject matter experts, and external partners.

Continuously seek out opportunities to improve digital marketing processes and drive efficiency.

Performs other duties as assigned by digital marketing Marketing leadership team.

Qualifications

Bachelor's Degree in Business, Marketing or another relatable field - Preferred

Master's Degree in Business, Marketing or another relatable field - Preferred

5 years of experience in Digital media strategy planning, optimization, and analysis (including email, social advertising, display advertising, website user experience, conversion optimization, lead routing, etc.) and digital platforms (Salesforce, Marketo, Google Display Network, Meta, LinkedIn, Google Analytics).

5 years of experience in B2B lead generation and inbound strategy experience.

1 year of experience in Account-based marketing experience.

1 year of experience in PEO or HCM industry experience.

Sales - Preferred

Communication - Preferred

Presentations - Preferred

Management - Preferred

Microsoft Excel - Preferred

Marketing - Preferred

Sales Strategy - Preferred

Customer Relationship Management - Preferred

Sales Prospecting - Preferred

Go-to-Market Strategy - Preferred

Project Management - Preferred

Sales Operations - Preferred

Automation - Preferred

Media Planning - Preferred

Business To Business - Preferred

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $79,400 - $124,700 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

Act with uncompromising integrity.

Provide outstanding service and build trusted relationships.

Drive innovation in our products and services and continually improve our processes.

Work in partnership and support each other.

Be personally accountable and deliver on commitments.

Treat each other with respect and dignity.

What's in it for you?

We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.

We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.

We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.

We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.

We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Not sure if you meet every requirement?

At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.

Paychex

Go to Apply

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