As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.
Job Location (Full Address):
120 Corporate Woods, Ste 230, Brighton, New York, United States of America, 14623
Opening:
Worker Sub@type:
Regular
Time Type:
Full time
Scheduled Weekly Hours:
40
Department:
900007 Marketing Med Ctr
Work Shift:
UR - Day (United States of America)
Range:
UR URG 110
Compensation Range:
$61,000.00 - $85,400.00
The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.
Responsibilities:
This role combines content development, campaign execution, and performance analysis to deliver relevant, audience-focused communications across email and digital marketing channels. The ideal candidate is a strong writer and content marketer who enjoys bringing campaigns to life through email and is eager to grow their expertise in marketing automation and lifecycle marketing. In partnership with marketing strategists, this position contributes to marketing planning and supports the implementation of integrated marketing campaigns for assigned lines of business. Responsibilities include developing project briefs, coordinating with creative, communications, and external partners, executing campaign deliverables, tracking project progress, and ensuring quality control through proofreading and review processes. The role also supports content development, campaign optimization, and performance reporting to help achieve marketing objectives and improve audience engagement.
ESSENTIAL FUNCTIONS
Creates and executes email marketing campaigns in Salesforce Marketing Cloud, including content development, copywriting, and audience-focused messaging that drives engagement throughout the customer journey.
Collaborates with marketing strategists, digital content team, and service line stakeholders to translate campaign needs into engaging email experiences. Leads assigned project and task implementation. Serves as marketing and communications consultant and creative contributor for assigned projects.
Develops, edits, and proofreads content for a range of marketing and communications materials, while supporting the production and quality assurance of print and digital collateral through proof review and project coordination.
Ensures marketing assets and email communications adhere to brand standards, accessibility guidelines, and compliance requirements.
Supports campaign testing, performance analysis, and optimization efforts across email and digital marketing initiatives to improve audience engagement and campaign effectiveness.
Support the development and execution of digital marketing campaigns by coordinating content, creative assets, and campaign components across channels while identifying opportunities to optimize and repurpose content.
Monitors and reports on performance metrics for marketing campaigns, including email, to support marketing strategy team, such as, click-through rates, conversions, engagement trends, etc.
Other duties as assigned.
MINIMUM EDUCATION & EXPERIENCE
Bachelor's degree and 5 years of relevant experience required
Or equivalent combination of education and experience
3-5 years of experience in email marketing, content marketing, digital marketing, or marketing communications preferred.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
Demonstrated proficiency in writing and editing content required
Strong interpersonal, written and verbal communication skills required
Ability to provide @context and/or reshape material as needed required
Understanding of email marketing best practices, including deliverability, personalization, audience segmentation, and testing methodologies preferred.
Familiarity with digital marketing performance metrics and the ability to translate data into actionable recommendations preferred.
The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create - and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.
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Learn. Discover. Heal. Create.
Located in western New York, Rochester is our namesake and our home. One of the world's leading research universities, Rochester has a long tradition of breaking boundaries-always pushing and questioning, learning and unlearning. We transform ideas into enterprises that create value and make the world ever better.
If you're looking for a career in higher education or health care, the University of Rochester may offer the perfect opportunity for your background and goals.
At the University of Rochester, we are committed to fostering, cultivating, and preserving an inclusive and welcoming culture and are united by a strong commitment to be ever better-Meliora. It is an ideal that informs our shared mission to ensure all members of our community feel safe, respected, included, and valued.
