Role summary
The Director, Brand Strategy owns the strategic foundations of the Grant Thornton Advisors group brand across 20+ markets. The role defines enterprise positioning, proposition and narrative, then translates them into proposition and messaging architectures for campaigns, solutions and services.
It leads brand architecture and M&A brand decisions, sets governance standards, designs the global operating model and owns brand research and testing. It defines how the firm shows up externally and directs brand investment across regions, keeping execution practical, consistent and commercially effective across every channel.
This is a strategy role, not an activation role. It sets direction and briefs the teams that own execution. The right person has led a brand repositioning at enterprise level, brings strong editorial judgement and is a commercial storyteller who turns strategy into clear narratives that work across markets and cultures.
Responsibilities
Positioning, propositions and messaging
Define and evolve enterprise positioning, proposition and narrative across all markets
Build proposition and messaging architectures that link audience, client problem, value, proof and claims
Turn strategy into clear briefs for Creative, Content, Communications, Brand Activation and markets, holding intent through development
Brand architecture
Design and maintain the global brand architecture: portfolio logic, naming, descriptors, endorsement and sub-brand rules
Define how enterprise, market, acquisition, solution, service and product brands relate
Lead acquisition brand decisions, weighing market equity, commercial and legal priorities and timeline
Own the architecture roadmap and decision record, and advise leaders on material choices
Governance and compliance
Set global brand standards across markets, services, solutions and key client touchpoints
Define what markets must adopt, what they may adapt and when central approval applies
Approve material adaptations, naming and changes to the enterprise narrative or descriptor
Monitor compliance, close gaps with market leaders and work with Legal on regulatory or entity language
Operating model, tools and enablement
Design the global operating model: roles, decision rights, workflows and hand-offs across Corporate Marketing, functions and markets
Build tools, playbooks and guidance so markets apply the strategy with confidence
Lead training and enablement, and provide a clear route for support or escalation
Insight, testing and measurement
Own the brand research agenda: tracking, audience insight, proposition testing and message testing
Define measures for understanding, awareness, consideration, distinctiveness and adoption, and turn findings into decisions
Leadership and influence
Advise the CMO and leadership on positioning, architecture and material brand decisions
Lead cross-functional strategy programs and manage external strategy, research and naming partners
Represent the firm in global brand forums and align markets on a common direction
Build brand strategy capability, challenging unclear propositions, unsupported claims and weak briefs
Skills and experience
Bachelors degree in Marketing or other relevant field; equivalent experience acceptable
12+ years in senior brand strategy at enterprise and global scale
Proven record defining enterprise positioning and building proposition and messaging architectures
Deep experience in brand architecture, portfolio strategy, naming and descriptors
Experience leading M&A brand decisions: retained-brand, endorsement, transition and sunset
Exceptional writer, able to make complex services clear, credible and distinctive, with a strong portfolio of published brand and messaging work to point to
Strong command of qualitative and quantitative research, tracking and testing
Experience designing operating models, governance, decision rights and approval processes
Excellent strategic judgement and writing, making complex services clear, credible and distinctive
Commercial grasp of complex B2B or professional services markets
Experience across multiple markets and a complex matrix, balancing global consistency with local needs
Strong executive influence and the confidence to defend clear recommendations
The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton's discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
About Us
At Grant Thornton, we believe in making business more personal and building trust into every result - for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It's what makes us different, and we think being different makes us better.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ? and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.
About the Team
The team you're about to join is ready to help you thrive. Here's how:
Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
We understand that your needs, responsibilities and experiences are different - and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers
When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we're taking action for diversity, equity & inclusion at www.gt.com/careers
Here's what you can expect next:
If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at www.gt.com/careers.
Benefits:
We understand that your needs, responsibilities and experiences are different, and we think that's a good thing. That's why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm's medical, dental and vision insurance programs and the firm's employee assistance program. Seasonal employees may also be eligible to participate in the firm's 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.
Additional Details:
It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact HRHelp@us.gt.com.
For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.
