About the Role & Team
Performance Marketing is an internal cross-functional team within The Walt Disney Company (TWDC) Marketing team. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.
The Performance Marketing divison includes Marketing Technology and Marketing Science who help drive innovation, as well as Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Company.
This role sits within the Performance Marketing Strategy & Operations team and will partner closely with internal marketing teams, media agencies and performance marketing activation partners to drive value for a diverse portfolio of Disney brands.
As a Performance Marketing Manager , you will help shape and execute audience, bidding, optimization, and measurement strategies performance marketing strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.
What You Will Do
As part of a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of performance marketing campaigns across the Disney enterprise. You'll work alongside marketing, analytics, technology, agency partners, and platform vendors to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success, while helping establish best practices and advancing innovative approaches to performance marketing.
This role is ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.
Responsibilities
Working directly under and with a Performance Marketing Senior Team Lead to build and implement performance marketing strategy for different brands under the Disney Enterprise
Manage, build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
Manage, build and implement auction bid, pacing, and optimization strategies to improve media performance
Proactively identify and interpret key media performance drivers, and deliver insights to optimize spend and performance of media as aligned with business goals
Manage ad buying platforms including Meta (Facebook/Instagram), Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade Desk - as well as interface and partner effectively with internal and external sales and ad operations teams associated with each
Implement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove out new approaches and opportunities
Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
Maintain day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaign
Support internal teams when necessary with ad hoc projects
Maintaining and sharing knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
Maintaining and sharing knowledge of performance marketing business processes with pod members and other relevant business stakeholders
Required Qualifications & Skills
Minimum of 7+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies
Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies
Demonstrated ability to analyze complex data sets and generate actionable insights
Strong quantitative, analytical, and problem-solving skills
Excellent verbal and written communication skills with the ability to present findings to diverse stakeholders
Self-driven, accountable, well-organized, detailed-oriented individual
Proven ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
Advanced proficiency in Microsoft Excel
Knowledge of digital campaign implementation, tracking, tagging, and ad-serving fundamentals
Preferred Qualifications
Experience using SQL
Experience with data visualization tools such as Tableau
Experience using Airtable
Experience supporting performance marketing campaigns for entertainment, media, direct-to-consumer, or consumer-facing brands
Experience working with cross functional teams to translate business needs into data requirements
Experience working with media agencies and external activation partners
Exposure to marketing experimentation, incrementality testing, or advanced measurement methodologies
Passion for entertainment and The Walt Disney Company
Required Education
Bachelor's degree in Marketing, Advertising, Analytics, Business, Communications, or a related field, or equivalent professional experience
Additional Information
This role sits in the Burbank office 4 days a week from Monday through Thursday with flexibility to work from home on Fridays.
The hiring range for this position in California is $129,300.00 to $173,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10155300
Location: Burbank,California
Job Posting Company: The Walt Disney Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
