Back to Jobs search

Marketing Manager

HSBC • Buffalo, NY • 2h ago

Marketing Manager

Location:

Buffalo, NY, US, 14210

Brand: HSBC

Area of Interest: Communications and Marketing

Closing Date: Hybrid Worker

Date: 13 Jul 2026

Job description

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share.

The US Marketing function supports the strategic and revenue growth priorities of the US Bank. We focus on understanding customers and developing and executing marketing strategies, campaigns and activities that strengthen the HSBC brand, drive revenue, and increase customer value and satisfaction to meet agreed targets and objectives at both global and market level.

The Marketing Manager is responsible for end-to-end planning and delivery of integrated marketing activities, including marketing material development, multi-channel campaign execution, and brand and innovation banking campaigns. The role-holder will reinforce HSBC core values and ensure activity is aligned to a holistic strategy across channels and stakeholders.

As our Marketing Manager, you will:

Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels

Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting

Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations

Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions

Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance

Create and maintain marketing toolkits and enablement materials to support consistent execution across teams

Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines

Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

You´ll likely have the following qualifications to succeed in this role:

Educated to degree level (or equivalent professional experience) and experience in marketing, with strong experience in campaigns and/or lifecycle marketing; financial services or agency experience preferred

Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes

Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate

Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves

Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)

Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively

Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned

Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget

Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

The final fixed pay offer will depend on the candidate and several variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.

Nearest Major Market: Buffalo

HSBC

Go to Apply

Share this job

Similar Jobs

Associate Project Manager (Must Reside In Buffalo/WNY Region)

AAA of Western & Central NY • Williamsville, NY • 19h ago

Management & Administrative

Pay or shift range: $62,500 USD to $70,776 USD Starting salary is dependent on several factors including previous work experience, specific industry experience, and skills required. Our benefits package includes, but is...

19h ago

Go to Apply

Operations Manager, Government

Seneca Holdings • Buffalo, NY • 22h ago

Management & Administrative

CI Azumano Travelis Seneca Holdings' full-service travel management company for businesses, governments, and personal travelers. We offer 24/7 support for travelers while also supporting customers with travel expense man...

22h ago

Go to Apply

Service Advisor

Camping World • Hamburg, NY • 1d ago

Management & Administrative

Camping World is seeking a Service Advisor to join our growing team. As a Service Advisor you will primarily be responsible for initiating and processing requests for repair services and providing administrative support...

1d ago

Go to Apply

Environmental Service Aide

Kaleida Health • Buffalo, NY • 1d ago

Management & Administrative

Environmental Service AideDepartment: BGMC Environmental ServicesLocation:Buffalo General Medical CenterLocation of Job: US:NY:BuffaloWork Type: Full-TimeScheduled Work Hours:8a-4pShift 1 Job DescriptionCleans and mainta...

1d ago

Go to Apply

Environmental Service Aide

Kaleida Health • Buffalo, NY • 1d ago

Management & Administrative

Environmental Service AideDepartment: BGMC Environmental ServicesLocation:Buffalo General Medical CenterLocation of Job: US:NY:BuffaloWork Type: Per-DiemScheduled Work Hours:VariableShift 9 Job DescriptionCleans and main...

1d ago

Go to Apply

Management and Program Analyst

Citizenship and Immigration Services • Buffalo, NY • 1d ago

Management & Administrative

Summary Protect your homeland and defend your culture. Join USCIS, America's frontline defense against illegal foreign infiltration and fraud. As a Management and Program Analyst, you will analyze data to support sound c...

1d ago

Go to Apply

Warehouse Clerk 2

Sonwil Distribution • Buffalo, NY • 1d ago

Management & Administrative

This is a 2nd shift Mon-Fri position located at 283 Ship Canal Parkway, Buffalo NY Job titleWarehouse Clerk - 283Reports toWarehouse SupervisorPay classRegular Part TimeJob purposeAs a Warehouse Clerk, one will be respon...

1d ago

Go to Apply

Manager I, Operations

J.B. Hunt Transport • Buffalo, NY • 1d ago

Management & Administrative

Job Title: Manager I, Operations Department: Supply Chain Country: United States of America State/Province: New York City: Buffalo Full/Part Time: Full time Job Summary: Under general supervision, the position is respons...

1d ago

Go to Apply

Administrative Assistant

Kaleida Health • Buffalo, NY • 2d ago

Management & Administrative

Administrative AssistantLocation: Oishei Children's Hospital Location of Job: US:NY:BuffaloWork Type: Full-TimeShift 1 Job DescriptionPerforms a variety of complex administrative and secretarial functions in order to pro...

2d ago

Go to Apply

Full-Time Customer Service Supervisor

Kohl's • Amherst, NY • 2d ago

Management & Administrative

Required Morning and Evening Availability About the Role In this role, you will be the expert in point of sale and customer services, providing direction and working alongside associates to deliver excellent customer ser...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)