Marketing and Communications Coordinator

Association for Vision Rehabilitation & Employment • Binghamton, NY • 4h ago

STATEMENT OF PURPOSE
The Marketing and Communications Coordinator will work directly with the Director of Development
(DOD) managing the agencys overall business and vision rehabilitation services marketing and
communications plan.
BUSINESS COMMUNICATION
Communication with the Director of Development is frequent and ongoing.
Communication with the Director of Business Development is ongoing.
Communication with Visions Rehabilitation Services Manager is ongoing.
Communication with internal departments is ongoing.
Communications with vendors, suppliers, customers, and other business partners is ongoing.
SUPERVISION REQUIRED
The position requires ability to work independently, but in close coordination with DOD.
EDUCATION REQUIRED
Associates degree in marketing, communications, advertising or equivalent.
TRAINING AND SPECIALIZED KNOWLEDGE REQUIRED
A. Must have proven writing skills, exhibiting extreme accuracy and attention to detail. Master of
grammar and usage.
B. Experience designing marketing collateral materials. Proficiency with marketing tools such as
Adobe Creative Suite and Microsoft Office.
C. Experience with social media platforms and online/email marketing tools such as Constant
Contact.
D. Photography skills; video production a plus.
E. Strong time management and organization skills. Ability to prioritize and juggle multiple
projects.
F. Excellent verbal communication skills, with the ability to speak one-on-one and in front of
groups, both internally and externally.
G. Ability to work with a variety of agencies, freelance, and third-party vendors.
PRIMARY DUTIES AND RESPONSIBILITIES
A. Coordinate and deliver external and internal communications to staff, customers, and
consumers.
B. Develop and design compelling collateral materials as needed for agency branding, community
outreach, product marketing and sales, direct-mail both print and electronic.
C. Manage social media presence on Facebook, X, LinkedIn. Ensure all digital communications
meet accessibility standards and are optimized for engagement and visibility.
D. Serve as primary point of contact with our advertising agency. Coordinate messaging,
timelines, and creative deliverables to ensure efficient collaboration and strong results.
E. Manage and update AVRE website.
F. Manage email marketing campaigns and contacts via Constant Contact,.
G. Produce and edit employee and product photographs for website and affiliated agencies.
Maintain picture/video library.
H. Ensure organization materials are routed, proofed, and approved. Maintain material archives.
I. Work with DOO in drafting and distributing press releases, along with any other communication
destined to the media or the public.
J. Represent the agency and promote products and vision services through public relations
initiatives.
K. Assist with the planning and promotion of fundraising events. Support event communications,
signage, and follow-up engagement.
L. Collaborate with DOD on marketing schedule, community outreach, agency tours and
networking events.
M. Track and report on communication efforts using tools like Google Analytics, email metrics,
and social insights. Recommend improvements based on performance data.
N. Work with DOD on managing the marketing budget, including allocations for campaigns,
promotional materials, networking events, etc.
O. Ensure consistent messaging and brand voice across all internal and external
communications.
P. Contribute to marketing subcommittee meetings as needed.
AVRE encourages diversity in the workplace and is an Equal Opportunity/Affirmative Action Employer.

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