Marketing and Events Coordinator
Job No: 498868
Work Type: Staff Full-Time
Location: Denver, CO
Categories: Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support, Advancement
About the University of Denver
The University of Denver is a private institution dedicated to the public good. Here, we create a better future for all.
Through the 4D Experience, our community members build skills, knowledge and perspective at our campuses nestled in the vibrant city of Denver and the Rocky Mountains. As globally-minded citizens, we strive to make a difference in the world and create real, lasting change through collaborations and cutting-edge research designed to solve real-world challenges. For over 150 years, DU has offered a multitude of disciplines, majors and degrees designed to prepare students for lives and careers of purpose.
About Career and Professional Development
Career & Professional Development (CPD) empowers students and alumni to explore, prepare for, and pursue meaningful careers through personalized guidance, experiential learning, and employer engagement. Its purpose is to bridge academic experiences with professional opportunities, fostering lifelong career success and industry connections. CPD is one of five offices on campus providing career development services to a diverse community of DU students and alumni. CPD serves all the undergraduate programs (except the Daniels College of Business), College of Professional Studies, multiple graduate programs, and alumni not served by the other career services offices on campus.
Position Summary
The Marketing and Events Coordinator supports the marketing and communications strategy for CPD utilizing a variety of social, digital, and traditional communications channels including the CPD website. This will include but is not limited to collaborating across CPD teams to coordinate communication with students, alumni, and campus partners, maintaining social media to support the overall communications strategy; and helping to curate content that may be helpful to students and alumni in their job and internship searches. Additionally, the Coordinator will lead and coordinate a variety of campus-wide events
Essential Functions
The Marketing and Events Coordinator will develop and implement a comprehensive marketing and communication strategy to increase awareness of CPD and engagement with career development activities among students, alumni, and other constituents in support of the University's bold goal of improving student outcomes. Additionally, the coordinator will lead and coordinate several campus-wide events and programs. The coordinator will create promotional and marketing collateral including social media content, digital displays, website and online content management, email templates, newsletters and outreach. The coordinator will liaise with program managers and student employees in CPD to develop and maintain a communications and marketing schedule and workflow that is effective in reaching student and alumni audiences and that leverages the contributions of multiple staff teams.
Marketing & Communications
Act as a central point of contact and liaison with CPD staff and student employees to establish and maintain a coordinated schedule and workflow for all CPD communications, including reminding contributors of timelines, and gathering and reviewing content.
Develop a timeline and strategy for promoting and marketing CPD programs and events, including channels to be used for each program (social media, digital screens, newsletters, blog, etc.)
Plan, develop, update, and maintain website content, including text, images, and multimedia, to support departmental goals, initiatives, and communications priorities using the uConnect web platform.
Draft/execute/send bi-weekly and monthly newsletters for internal and external stakeholders.
Develop templates for flyers, digital screens, email newsletters and announcements.
Review content for consistency with DU branding guidelines.
Contribute to updating digital screens in common areas.
Coordinate with all CPD teams to collect content for ongoing projects, and to promote and support CPD events and programs.
Maintain social media in support of communications priorities.
Event Planning and Coordination
Lead/co-lead campus-wide programmatic strategy and delivery in alignment with the CPD Strategic Plan, institutional priorities and the 4D Experience. Programs will engage students in developing career competencies, expanding their DU network and encouraging experiential learning participation. [MH1.1][FB1.2]
Serve as the primary point of contact for event logistics, including space reservations, audiovisual needs, catering, accessibility accommodations, and vendor coordination.
Develop and maintain detailed event timelines, documentation of best practices, and post event follow up processes and evaluation.
Coordinate speakers, partners, and facilitators by managing invitations, confirmations, event materials, and on site needs.
Support CPD staff and student employees involved in events by assigning tasks, providing guidance, and ensuring clear communication and accountability.
Participate in various tabling events around campus to promote CPD to students.
Knowledge, Skills, and Abilities
Marketing and Communications Strategy Demonstrated ability to implement marketing and communications initiatives that advance CPD and institutional goals to increase engagement and improve student outcomes.
Digital Engagement and Content Development Knowledge of digital engagement strategies, including email marketing, social media, and content development, with the ability to use analytics and data-informed insights for continuous improvement.
Event Planning: Proven ability to plan, coordinate, and execute events, managing logistics, stakeholder relationships, and promotion to support student engagement and student outcomes.
Communication and Relationship Building Strong verbal and written communication skills, with the ability to collaborate effectively, build positive relationships, and communicate clearly with a wide range of campus partners and stakeholders.
Attention to detail and Commitment to Quality: Ability to manage time effectively, prioritize competing demands, and maintain organization while meeting deadlines.
Strong Customer Service Orientation: Demonstrating a student-centered approach, maintaining professionalism, flexibility, and adaptability in responding to changing needs and priorities.
Initiative, Professionalism, and Sound Judgment Demonstrated initiative, professionalism, and a positive work ethic, with strong critical-thinking and problem-solving skills.
Project Management and Technical Aptitude Strong project management and organizational skills, with working knowledge of, or the willingness to learn, relevant technologies such as content management systems, design and photo-editing tools, and web editing platforms.
Inclusiveness: Actively creates and supports a workplace where all community members feel welcomed, valued, and empowered to contribute and participate fully.
Initiative: Takes proactive steps to improve work, solve problems, and contribute to team and organizational goals.
Required Qualifications
Bachelor's Degree or equivalent combination of education and work experience.
2 years of marketing and/or communications experience, including experience communicating with young adult audiences.
Experience in digital marketing.
Experience coordinating and executing events
Preferred Qualifications
Experience with marketing, communication, and events in higher education or a similarly complex environment with multiple audiences.
Experi
