Requisition number: 2370061
Job category: Marketing and Advertising
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum , working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.
This position reports to the Sr. Director Marketing and serves as a senior individual contributor on the Optum Rx Growth & Retention Marketing team, supporting B2B marketing initiatives for a key strategic partner business segment.
The Senior Marketing Specialist plays an advanced role in executing and coordinating high-impact, client-facing marketing programs that support growth, retention, and sales enablement efforts. This role operates with increased autonomy and judgment, managing complex deliverables, tight timelines, and cross-functional dependencies while partnering closely with Sales, Product, Client Management, and external partner stakeholders.
The role requires the ability to proactively manage workstreams, anticipate needs, and ensure consistent, high-quality delivery across recurring and ad-hoc marketing initiatives.
Primary Responsibilities:
Advanced B2B Marketing Execution
Lead execution of complex B2B marketing initiatives and client communications, managing work from intake through delivery with limited day-to-day oversight.
Coordinate recurring marketing deliverables and ongoing communications aligned to established business rhythms, partner expectations, and external review processes.
Apply strong understanding of Optum Rx products and programs to ensure messaging accuracy and relevance across all client-facing materials.
Sales, Growth & Pipeline Enablement
Independently manage development and customization of high-stakes sales presentations, executive summaries, and finalist materials in support of active opportunities.
Partner closely with Sales and Growth leaders to interpret opportunity needs and translate them into effective marketing support.
Support demand generation and prospecting initiatives, ensuring marketing execution aligns to targeting strategies and follow-up requirements.
Product, Content & Digital Marketing Leadership
Serve as a primary execution lead for custom product marketing updates, program changes, and positioning materials used across sales, renewals, and prospecting.
Own updates and enhancements to partner-specific digital content, including microsites or landing pages, ensuring content remains current and aligned to business priorities.
Translate complex, technical, or clinical concepts into clear, compelling client-ready messaging and presentations.
Cross-Functional Leadership & Stakeholder Management
Act as a central point of coordination across marketing, sales, product, client management, clinical, creative teams, and external partner stakeholders to ensure alignment and timely delivery.
Proactively surface risks, dependencies, and timing conflicts, and partner with marketing leadership to resolve issues.
Manage multiple brands, co-branding requirements, and client-specific variations with limited direction.
Projects, Events & Continuous Improvement
Lead marketing execution for events, webinars, campaigns, and special initiatives, including planning, content development, coordination, and post-initiative follow-up.
Identify opportunities to improve processes, templates, or workflows to increase efficiency and consistency within the marketing team.
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
Bachelor's degree in marketing, communications, advertising, or related field
5+ years of experience in B2B marketing, sales enablement, or client-facing marketing roles
3+ years of demonstrated experience leading execution of complex marketing initiatives
Advanced proficiency in Microsoft Office, particularly PowerPoint
3+ years of experience managing multiple workstreams and stakeholder inputs simultaneously
Preferred Qualifications:
Healthcare or pharmacy benefit management (PBM) marketing experience
Experience supporting enterprise or strategic partner relationships
Strong PowerPoint storytelling, formatting, and presentation design skills
Experience supporting demand generation, prospecting campaigns, or large-scale sales efforts
Experience working in Marketo and Workfront
*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
RPO #GREEN
