Digital Marketing Director

World Insurance Associates, LLC. • Iselin, NJ • 2h ago

About the Role We are looking for a dynamic Digital Marketing Director to lead a small team of digital marketing professionals and drive success for our sales partners. This role will serve as a strategic connector between marketing and sales, translating business priorities into thoughtful campaigns, compelling content, and actionable programs that help client advisors build relationships, uncover opportunities, and grow their presence in the market.

The ideal candidate is a strong communicator, presenter and content creator. This person will oversee campaign execution by managing timelines, coordinating stakeholders, and ensuring assets are built, approved, and launched effectively.

The position will report to the SVP, Digital Strategy.

What you'll do

Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing.

Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos.

Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content.

Understand and use client data to create effective messaging that demonstrates value

Unlock opportunities to expand client advisors' strategy.

Lead strategy and content development for various mediums, including website, social media, and email marketing.

Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors.

Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams.

Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward.

Generate proactive, new ideas and opportunities to support client objectives and storytelling.

Provide research and client counsel, in alignment with strategic plans and programs.

Track and report on campaign results

Develop and/or conduct content workshops, webinars or lunch and learns as appropriate

Support World events/conferences as appropriate

Stay abreast of new social media and marketing trends

Qualifications

10+ years of experience in digital marketing, integrated campaign management, demand generation, content marketing, or a related B2B marketing role.

Proven ability to plan, build, launch, and optimize multi-channel campaigns across email, social media, web, landing pages, blogs, webinars, videos, podcasts, or other digital channels.

Strong writing, editing, and messaging skills, with the ability to translate business objectives, sales needs, and audience insights into clear, compelling content.

Experience partnering with sales teams, business development leaders, subject matter experts, and senior stakeholders to gather input, align priorities, and move projects forward.

Excellent project management skills, including the ability to manage timelines, coordinate contributors, track approvals, organize assets, and execute multiple initiatives at once.

Hands-on experience with marketing automation, such as HubSpot, Marketo, Pardot + strong design skills with Canva & Stripo or similar platforms.

Proficient in using campaign performance data, client insights, market research, and reporting metrics to improve messaging, content strategy, and program results.

Proficient in using AI tools like Jasper.ai, M365, Claude, Perplexity.

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