Associate Marketing Manager - Oral Care

Perrigo • Grand Rapids, MI • 3h ago

Perrigo

Location:

Grand Rapids, MI, US, 49512

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

The Associate Marketing Manager, North America Oral Care is a critical execution role, with primary responsibility for in-year activation across U.S. Oral Care brands and store brands within a priority segment(s).

The role serves as one of the connective tissues between global Oral Care innovation strategy including Brands, customer-specific Store Brand needs, and disciplined in-market execution, ensuring that Oral Care innovation pipelines translate into timely launches, incremental sales, and sustainable category growth, while Oral Care activation delivers results in the North America cluster.

We are looking for someone who is able to work hybrid, 3 days a week in office, from our Kentwood, MI facility.

Scope of the Role

1 North America implementation of Global Category Strategy & Growth Agenda

Support the implementation of the Global Oral Care Category Strategy, in the cluster and segment responsible for, spanning base business growth, innovation and portfolio expansion and cost and operational efficiency.

Support the analysis on where-to-play / how-to-win choices and expansion opportunities by segment, channel, geography, and (store) brand.

Support the translation of category strategy into clear multi-year roadmaps and execution plans.

U.S. In-Year Activation & Innovation Delivery -- Oral Care

Lead in-year activation of U.S. Oral Care store brand / brand plans for the segments responsible for, ensuring delivery of innovation, renovation, and customer-specific launches committed in ABP.

Partner closely with Sales, CS&E, and Supply Chain to deliver on time, in full customer execution.

Actively manage risks, trade-offs, and sequencing decisions to protect near-term results while enabling longer-term growth.

Ensure innovation resources are focused on the highest value opportunities aligned to segment strategy within the category.

Enable decisive action on urgent customer-specific new item launches within segment.
Demand Generation Analytics & Performance Measurement

Develop and maintain demand generation dashboards, scorecards, and reports that are easy to understand, and actionable.

Share regular performance updates with sales, customers, and Perrigo leadership.

Translate performance data into clear insights and recommendations for market

Perrigo

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