Director, Digital Growth Marketing (Hybrid - Webster or Boston)
Date: Jun 25, 2026
Location:
Webster, MA, US
Company: MAPFRE
Summary
The Digital Growth Marketing Lead is a strategic, data-driven leader responsible for driving scalable, profitable customer acquisition across paid and targeted digital marketing channels. This role owns end-to-end performance marketing- from channel strategy and media optimization to experimentation, AI-enabled insights, and growth scaling.
You will play a critical role in accelerating growth by combining analytical rigor, creative innovation, and strong leadership capabilities. This position is ideal for someone passionate about leveraging AI to enhance decision-making, personalization, and marketing efficiency within a competitive and regulated insurance environment.
What You'll Do:
Lead Growth Strategy & Execution
Develop and execute a comprehensive, data-driven growth marketing strategy aligned with business and revenue goals
Identify and prioritize high-impact opportunities to scale profitable growth across acquisition channels
Integrate AI-driven insights and predictive analytics to improve targeting and conversion outcomes
Own and optimize the full marketing funnel-from awareness through conversion
Own Paid Media & Channel Performance
Oversee all paid media channels, including paid search, paid social, display, programmatic, affiliate, and emerging platforms
Leverage AI-based tools and automation (e.g., bid optimization, audience modeling, budget allocation) to maximize performance
Manage agency partners and/or internal teams, ensuring accountability for results, innovation, and ROI
Continuously optimize media spend using data, attribution models, and AI-driven recommendations
Drive Customer Acquisition Optimization
Improve key acquisition metrics, including CAC, conversion rates, and LTV/CAC ratio
Utilize advanced analytics and AI-powered segmentation to enhance targeting and personalization
Partner with Analytics and Product teams to implement enhanced tracking, predictive modeling, and marketing intelligence capabilities
Champion Experimentation & A/B Testing
Lead a structured experimentation roadmap across creative, messaging, audience, and landing pages
Incorporate AI tools to accelerate testing cycles (e.g., automated creative testing, dynamic content generation, performance prediction)
Build scalable frameworks to turn test results into repeatable growth strategies
Foster a strong test-and-learn culture supported by data and machine-learning insights
Elevate Creative & Personalization Strategy
Partner with creative teams to develop high-performing, data-informed ad creatives
Use AI-driven tools to generate, test, and optimize creative assets and messaging at scale
Drive cross-channel personalization strategies to improve engagement and conversion
Scale Growth with Profitability Discipline
Identify, validate, and scale high-performing campaigns while maintaining profitability targets
Apply AI-enabled forecasting and scenario modeling to inform investment decisions and growth planning
Balance aggressive growth goals with disciplined financial management and ROI accountability
Lead Teams & Cross-Functional Collaboration
Lead, mentor, and develop a high-performing growth marketing team
Act as a thought leader in AI adoption, driving best practices and upskilling across the organization
Collaborate with Product, IT, Data, Compliance, and Finance teams to implement AI capabilities responsibly
Ensure all marketing activities comply with insurance industry regulations
What You'll Bring:
Required Qualifications
7+ years of experience in digital, growth, or performance marketing
Proven success scaling customer acquisition through paid media and targeted marketing channels
Demonstrated experience leveraging AI, automation, or advanced analytics to improve marketing performance
Strong expertise with performance marketing platforms (e.g., Google Ads, Meta, programmatic platforms)
Experience designing and executing A/B testing and experimentation frameworks
Background in the insurance industry or another highly regulated environment
Leadership experience, including team management or strong cross-functional influence
Preferred Qualifications
Experience with AI-powered marketing tools (e.g., predictive analytics, generative AI, marketing automation platforms)
Familiarity with attribution modeling, customer data platforms (CDPs), and advanced segmentation strategies
Exposure to data science concepts or collaboration with machine learning teams
Strong understanding of compliance requirements in digital insurance marketing
Why Mapfre?
As a global insurance leader with a strong local presence, we offer more than a job - we provide a purpose-driven career where your growth, well-being, and impact truly matter
Purpose & Culture : Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered
Comprehensive Benefits : Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts
Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority
Social Responsibility : Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide
Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range $170,700 - $210,000
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.
We are proud to be an equal opportunity employer.
Nearest Major Market: Worcester
Job Segment: Channel Marketing, Marketing Manager, Recruiting, Manager, Marketing, Human Resources, Management
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