Lamark Media ("Lamark") is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark's methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.
Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.
Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.
Title: Account Director
We are looking for a skilled Account Director who drives client strategy, oversees account growth, and manages a team and a portfolio of existing clients with support from an Account Manager.
This role involves establishing and leading client sessions, defining marketing initiatives, and ensuring the delivery of high-quality, KPI-driven campaigns. The Account Director also identifies growth opportunities, builds strong client relationships, and develops strategic account plans to foster organic growth.
The position requires a deep understanding of digital, creative, and content strategies to provide clients with innovative and impactful solutions.
KEY RESPONSIBILITIES
Client Strategy & Account Development
Establish, attend, and lead regular client sessions, including the involvement of cross-agency teams.
Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
Demonstrated knowledge of digital, media, content, creative, and strategy.
Define strategic and marketing initiatives to advance the client's brands and business with annual goals of 20% organic growth and retention of 85%.
Establish and maintain an understanding of the client's business and category.
Identify and capture new growth opportunities and anticipate or listen for client needs.
Understand and work within the monthly hours' budget for each client.
Define and ensure delivery on client scope of work both internally and externally.
Monitor client project progress and performance delivery.
Understand and ensure all client KPIs are documented and delivered upon.
Project Oversight
Oversee client-specific projects, in coordination with Project Management and Account Management, timelines and project deliverables for relevant designated book of business.
Provide key insight and direction to drive the quality and performance of the project and client portfolio supported.
Manage project and client profitability.
Ensure coordination of client/agency team meetings, including project kick-off meetings and periodic update meetings with the client.
Submit proposals, suggested concepts, and estimated budgets to client for approval.
Work closely with internal departments to monitor and direct as necessary the day-to-day project flow; provide clear and timely direction to all other agency departments: team meetings, creative briefs, task/status reports, planning documents, or similar communication vehicles.
Support billing and financial reconciliation activities, including monthly revenue recognition and projection.
Team & Employee Development
Oversee a team of Associate Account Directors and/or Account Managers and understand what motivates them personally and professionally.
Lead internal discussions with Account Managers on a regular cadence (weekly or bi-weekly) and review their accounts as well as professional goals, holding team members accountable to agency standards and expectations.
Help Account Managers provide more strategic value beyond day-to-day campaign tactics by identifying campaign ideas and growth opportunities for the clients they manage.
Attend client calls as needed for clients managed by Account Managers and provide ongoing feedback to help them achieve measurable professional growth.
Lead annual reviews for Account Managers and make recommendations accordingly (promotions/hiring/firing).
REQUIRED EXPERIENCE
5-7+ years of professional experience of account management and leadership, with agency-side experience preferred.
Foundational Knowledge of Digital Marketing : Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing such digital marketing channels as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
Attention to Detail : Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.
NICE TO HAVE
Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
Campaign Performance Analysis : Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark's system and related programs.
PERKS AND BENEFITS
Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
Diverse and forward-thinking environment
Great career growth opportunity-you'll have direct access to agency leadership
Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
401(k) with employer matching
Company events and industry conferences
Learn and Development programs
PTO- VTO - Sick time and much more
At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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