Email Marketing Coordinator

Joni and Friends • Agoura Hills, CA • 4h ago

Duties:

Email Marketing

Assist with execution of email marketing campaigns including overall strategy, best practices, audience segmentation, and testing

Assist with cultivation of constituents for fundraising and volunteer engagement opportunities

Build and send emails in HubSpot including newsletters, fundraising appeals, event promotions, volunteer recruitment, and others

Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by fine-tuning segment lists (http://blog.hubspot.com/blog/tabid/6307/bid/32848/Why-List-Segmentation-Matters-in-Email-Marketing.aspx) based on behaviors

Guide staff in utilizing Salesforce to send emails to constituents, including creating templates as needed

Assist with resolution of email-related issues in the internal ticketing platform

Maintain documentation of processes, streamlining to improve efficiencies

SMS Marketing

Develop and manage process to collect SMS (short message service) opt-ins from constituents

Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content

Manage SMS message creation and delivery through HubSpot

Data Analysis

Analyze email metrics to evaluate success to guide staff in the development of action plans for future campaigns that drive improved results

Analyze SMS metrics to evaluate effectiveness and drive strategy

Industry Knowledge and Advancements

Stay current on industry trends related to marketing strategies and innovation; maintain expert status on HubSpot

Recommend new tools to enhance cultivation, engagement, and customization

Other duties and projects as assigned by supervisor to support department and ministry needs

Qualifications:

Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith

Desire to serve in a growing and dynamic Christian service ministry

2+ years of experience with email marketing and data analysis

Knowledge of HubSpot preferred; knowledge of Salesforce a plus

Excellent interpersonal skills; professional ability to communicate clearly in written and verbal forms across all levels of management

Must be detail oriented, committed to accuracy, and team player who is flexible and able to work independently

Must have a strong sense of confidentiality

Strong general computer skills are necessary along with a competent, working knowledge of Windows, Microsoft Excel, Microsoft Word, Microsoft Outlook and the Internet

Understanding of Christian ministry and specifically Joni and Friends is desirable

Physical requirements:

This position primarily involves sedentary work in an office setting. The employee must be able to sit for extended periods, operate a computer and other standard office equipment, communicate clearly in person and over the phone, and occasionally stand, walk, bend, or reach to access files and supplies. The role may also require occasionally lifting or carrying items up to 20 pounds.

Work is performed in a professional office setting with occasional movement throughout the facility. The environment is typically quiet to moderate in noise level, with standard lighting and temperature conditions. Employees are expected to maintain safety and ergonomic awareness while performing all tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job .

Compensation:

We are offering $23.50 - $28.00 per hour and this position will work at our Agoura Hills office. We have a hybrid schedule at Joni and Friends, working Monday, Wednesday, and Friday in the office, and remote on Wednesday and Friday.

EMPLOYEE MINISTRY ENGAGEMENT:

Joni and Friends is a Christ-centered community. Therefore, we expect every employee at Joni and Friends to excel in their walk with Christ and in their specific employment role in our Christian community. We purposely create a gospel-centered environment and offer leadership and development training to help employees perform their work with integrity and excellence, serving in our Christian community at Joni and Friends to fulfill our religious ministry: to share the gospel and serve people living with disabilities.

All employees do this, regardless of their specific role, by:

Modeling Joni and Friends' Christian beliefs and practices to advance our gospel mission during working hours and nonworking hours

Supporting fellow staff and volunteers at Joni and Friends in following Christ, by praying for each other, sharing Scripture and setting an example of how to live a faithful Christian life

Engaging in the lives of people living with disabilities with love, dignity, and in a manner that commends and proclaims the gospel.

Participating or leading in prayer and worship during meetings, events, and outreaches

Affirming the Joni and Friends Statement of Faith annually and not engaging in any conduct or promoting any religious beliefs inconsistent with such beliefs

Upholding and advancing Joni and Friends' Mission and Vision through a focus on our Values.

Actively attending a church that has a statement of faith that does not contradict Joni and Friends' Statement of Faith

Joni and Friends seeks to glorify God in the way we conduct ourselves, and in the work we do together as a Christian community. Employment at Joni and Friends is not only a job but a ministry and a calling from God.

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