Creative Marketing Manager

Peaceful Pines Peaceful Pines Senior Living • Brookings, SD • 8h ago

HME Companies is seeking a strategic, hands-on Creative Marketing Manager to own and elevate the visual identity, storytelling, and brand experience across a growing portfolio of organizations, including Peaceful Pines Senior Living and HME Care.

This is a high-impact role that ideal for a creative leader who thrives both concepting big ideas and executing them personally. You will serve as the brand steward and primary creative force, shaping how our communities, residents, and teams are experienced across every touchpoint.

At HME, we believe stories matter. This role plays a critical part in translating those stories into compelling creative that drives occupancy, strengthens recruitment, and deepens community connection.

This is a rare opportunity to combine creative leadership, brand ownership, and meaningful impact in a people-centered organization. You won't just "support marketing"-you'll define how our brands show up in the world.

What You'll Own:

Creative Direction and Brand Leadership

Serve as the primary owner of creative direction across multiple brands and communities

Define, evolve, and enforce visual identity, tone, and brand standards

Lead concept development for campaigns, storytelling initiatives, and key organizational priorities

Provide creative guidance and quality control across all outputs

Hands-On Design and Content Creation (core focus)

Personally design and produce high-quality assets, including:

Sales and marketing collateral

Digital and social assets

Campaign creative

Environmental and community signage

Ensure all materials are on-brand, high-quality, and aligned to business objectives

Support and execute photography, video, and multimedia storytelling

Campaign Development and Performance

Partner with marketing and leadership to develop integrated campaigns that drive Brand awareness and Occupancy and Lead generation

Translate strategy into compelling creative execution

Continuously evaluate and optimize creative based on performance and engagement

Project and Workflow Management

Manage multiple projects across brands with clear prioritization and deadlines

Establish efficient creative workflows, timelines, and approval processes

Coordinate with internal stakeholders and external vendors (printers, media, freelancers)

What Success Looks Like:

Strong, consistent, and recognizable brand presence across all communities

Creative that drives measurable results including increased qualified leads and stronger campaign performance

High-quality, on-time delivery of creative across multiple concurrent initiatives

Elevated storytelling that reflects the human experience of our residents and teams

Trusted creative partner to leadership and community teams

What You'll Bring:

3-5+ years of experience in creative marketing, brand design, or related field

Strong portfolio demonstrating both conceptual thinking and execution

Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required; Premiere/After Effects a plus)

Proven ability to both think strategically about brand and campaigns and execute high-quality design work independently

Experience managing multiple projects in a fast-paced environment

Strong communication skills and ability to collaborate across teams

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