Growth Marketing Manager - Behavioral Health

Northeast Family Services • Massachusetts, Massachusetts • 4h ago

Growth Marketing Manager

Remote (NY, MA, or RI)| Full-Time

At Northeast Family Services, we believe quality behavioral healthcare should be accessible, responsive, and available when people need it most. Through our growing telehealth division, we connect children, adults, and families with licensed behavioral health professionals through innovative virtual care services.

We are seeking a strategic, results-driven Growth Marketing Manager to help expand awareness, engagement, and access to our local and telehealth services. This role will leverage both B2C business-to-consumer (clients/family) and B2B business-to-business (referral partners) marketing expertise to increase brand awareness, grow our client base, strengthen referral partnerships, and support continued organizational growth.

The ideal candidate combines digital marketing expertise with a passion for healthcare, a strong understanding of behavioral health services, and a proven ability to drive measurable growth through innovative marketing strategies. This is an exciting opportunity for a marketing professional who enjoys building growth strategies, analyzing data, and helping more individuals and families gain access to high-quality behavioral healthcare services.

Key Responsibilities:

Growth & Digital Marketing

Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.

Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment.

Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement.

Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement.

Business-to-Consumer (B2C) Marketing:

Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services.

Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives.

Enhance awareness and trust in the brand while promoting access to virtual behavioral healthcare services.

Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care.

Business-to-Business (B2B) Marketing:

Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners.

Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets.

Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community.

Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field required

3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role.

Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred.

Direct to consumer marketing experience in the healthcare field strongly preferred

Demonstrated success developing and executing both B2C and B2B marketing strategies.

Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives.

Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices.

Experience measuring and optimizing conversion funnels and customer acquisition strategies.

Proven experience partnering with social media influencers

Experience managing paid advertising campaigns and marketing budgets.

Strong analytical skills and experience using data to drive marketing decisions.

Ability to manage multiple projects and priorities in a fast-paced environment.

Must reside in NY, MA, or RI

Why Join Northeast Family Services?

At Northeast Family Services, quality care starts with the people delivering it. We are expanding access to behavioral healthcare services and helping individuals and families connect with support wherever they are.

As part of our team, you'll have the opportunity to shape marketing strategy, influence growth initiatives, strengthen referral partnerships, and help more people access the care they need.

Benefits:

Health, dental & vision

3 weeks paid vacation

11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)

Generous sick time including mental health days

401k retirement plan with up to 4% match

Voluntary short and long-term disability

Voluntary Life Insurance

Dependent care savings account

Longevity award - Monetary bonus and a vacation day annually

Company provided laptop and cell phone

Opportunity for professional growth

Tuition Reimbursement

Personal cell phone discount

Compensation:

Full Time - Salary $110,000 - $120,000

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