Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview
Leads the strategy, architecture, and execution of marketing automation, technology, and data systems that power customer engagement across the marketing organization. Owns the evolution of the marketing automation platforms, AI-driven solutions, and system integrations, to enable scalable, efficient, and personalized customer experiences.
Partners cross-functionally with Marketing, Sales/Revenue Operations, IT, DAAI, and Analytics teams to design and operationalize end-to end marketing processes, ensuring data integrity, system reliability, and continuous innovation. Leads a team of technical marketing professionals responsible for automation, campaign enablement, and platform development while shaping the future direction of marketing operations.
Responsibilities
Marketing Automation & Demand Infrastructure
Own and oversee the execution and evolution of marketing automation programs within Marketo, ensuring alignment with business objectives and scalable support for campaigns, service communications, and demand generation initiatives
Provide governance and direction for all inbound marketing processes, including lead capture, validation, scoring, routing, and lifecycle management, ensuring accuracy, consistency, and alignment with Sales
Lead the design and continuous optimization of marketing programs and frameworks (including nurture strategies, webinars, newsletters, and multi-touch campaigns), ensuring high-quality execution, performance, and measurable outcomes
Direct and guide team members responsible for campaign execution, program management, and operational delivery, establishing standards for QA, program structure, documentation, and ongoing process improvement
AI & Automation Enablement
Drive adoption of AI-enabled marketing solutions and automation frameworks
Partner with enterprise AI teams to align on standards and architecture
Identify and scale automation opportunities across workflows, reporting, etc.
Customer Lifecycle & Journey Orchestration
Design and govern lead lifecycle, scoring, and routing models
Enable multi-touch, omnichannel customer journeys
Ensure alignment between marketing, sales, and service communications
Operational Excellence & Governance
Establish governance models for lead flow, campaign execution, and data inputs
Develop intake processes and prioritization frameworks
Ensure system reliability, QA standards, and incident response processes
Campaign Enablement & Execution Support
Enable marketing teams to efficiently execute campaigns through scalable systems
Develop reusable templates and automation patterns
Improve speed and quality of campaign deployment
Team Leadership & Development
Lead and develop a team of marketing automation and technical professionals
Evolve team capabilities toward engineering, data, and AI skillsets
Recruits, selects, hires, and evaluates performance of employees to ensure all department needs are handled appropriately. Coaches and develops staff for personal and corporate advancement through career development, training programs, and other resources to ensure continued technical and professional development.
Qualifications
Bachelor's Degree in Computer Science, Data, or related field (or equivalent experience).
MBA - Preferred
7+ years in marketing automation, marketing technology, or operations
2+ years in marketing automation platforms (Marketo, Salesforce, etc.)
2+ years in practical AI applications for Business
2+ years in data integration, APIs, and data platforms
2+ years in leading cross-functional initiatives and technical teams
2+ years in evaluating and managing marketing technology vendors
Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $87,627.27 - $137,700.00 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
Act with uncompromising integrity.
Provide outstanding service and build trusted relationships.
Drive innovation in our products and services and continually improve our processes.
Work in partnership and support each other.
Be personally accountable and deliver on commitments.
Treat each other with respect and dignity.
What's in it for you?
We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.
