Product Marketing Manager

Gorbel, Inc. • Victor, NY • 3h ago

Gorbel's mission is simple: We improve people's lives. That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission. We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York. Work Shift: Job Description: The Product Marketing Manager heads the marketing plans, objectives, policies and work procedures for the product lines for which he/she is responsible. The hired candidate will establish relationships with the customers (dealers and end users) that buy our products and use that knowledge to develop and implement marketing plans that allow us to retain customers, acquire new customers, and penetrate new markets. The Product Marketing Manager knows competitors, their products, and will develop/deploy sales tools to allow Gorbel to effectively compete. This person will be the champion for product enhancement/improvement and product expansions. RESPONSIBILITIES: Product planning: responsible for strategic sales/marketing plans for each product that will accomplish corporate goals Contributes to sales forecasting activities for the responsible product lines Participates in Business Development Teams as the marketing lead role. Has the ability to lead overall projects as required. Directs target market activities: this includes the identification of high potential markets/applications, ways to improve lead generation in our existing channels, new channel opportunities, and OEM opportunities Identify and develop tools that allow us to effective in competitive situations International Market Research: leading the effort to identify high potential international markets, research and recommend market entry and penetration strategies, competitive research, and developing a marketing plan for high potential markets Sets prices or makes recommendations for price changes Sales support tool development: responsible for effectiveness of marketing collateral, web content, and programs that support the sale of our products Competitive position: assessing and reacting to competitive product changes and market changes Travels with territory reps to observe, educate and evaluate performance; meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals Understands the customer journey from awareness to post-sale and develops assets to accelerate the process Product development: participates on product development teams assisting with sales estimates, channel and market information, product specifications, and launch plans Travels with sales and customer support teams to understand the requirements of the customer at both the user and dealer levels. Represents Gorbel at trade shows, dealer events, and industry seminars Supports development of dealer training content Core Competencies to be Successful: Customer/quality focus Strategic, long-term thinking Effective planning skills Project management Communication/Influence Leadership/development of others/team building Follow through REQUIRED QUALIFICATIONS: College degree required, MBA preferred 3-5 years of progressive experience in product or market management Demonstrated ability to take market input, develop plans, and lead the execution of those plans Excellent communication skills required (both verbal and

Similar Jobs

Chemical Hygiene Officer

Victor Central School District • Victor, NY • 3h ago

Management & Administrative

Chemical Hygiene Officer JobID: 2542 Position Type: Teacher Leader K-12/ Chemical Hygiene Officer Teacher Leader Date Posted: 6/17/2026 Location: Victor Central School District Closing Date: 07/01/2026 Victor Central Sch...

3h ago

Go to Apply

Associate Channel Marketing Manager

Paychex • Rochester, NY • 4h ago

Management & Administrative

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of...

4h ago

Go to Apply

Inside Account Manager

Ultralife Corporation • Newark, NY • 21h ago

Management & Administrative

Full-time Manager Newark, NY, US Raynham, MA, US Salary Range: $80,000.00 To $86,000.00 Annually Job Summary: The Inside Account Manager serves as the primary liaison between the company and assigned customer accounts, e...

21h ago

Go to Apply

Administrative Assistant

Person Centered Services • Rochester, NY • 1d ago

Management & Administrative

Why Work For Person Centered Services? When you join the Person Centered Services team, you can make a difference in the lives of people with intellectual and developmental disabilities, while also reaching your own care...

1d ago

Go to Apply

Seasonal, Operations Administrative Assistant (Part Time)

H&R Block • Rochester, NY • 1d ago

Management & Administrative

About the Role Provide essential administrative and operational support across one or more districts, helping drive smooth, efficient day-to-day office operations. Partner closely with District Operations Coordinator (DO...

1d ago

Go to Apply

Administrative Assistant, Cabinet Level- (Full-Time), 12 months/yr.

Monroe 2-Orleans BOCES • Rochester, NY • 1d ago

Management & Administrative

Administrative Assistant, Cabinet Level- (Full-Time), 12 months/yr. JobID: 707 Position Type: Non-Instructional Support and Clerical/ Office Clerk Date Posted: 6/17/2026 Location: Center for Workforce Development Date Av...

1d ago

Go to Apply

Entry Level Recruiter/Sales Trainee

Aerotek • Rochester, NY • 1d ago

Management & Administrative

Overview Why Aerotek? Aerotek is an operating company within Allegis Group, a global leader in talent solutions. We are a privately held organization with over 200+ offices nationwide. We work with 95% of Fortune 500 com...

1d ago

Go to Apply

Entry Level Manager Trainee

84 Lumber Company • Geneva, NY • 1d ago

Management & Administrative

Overview Salary: $45,000 - $50,000 Are you ready to build a rewarding and lifelong career? Do you thrive in a team environment that challenges you to be your best? Join 84 Lumber, a family-owned company founded on growth...

1d ago

Go to Apply

Manager, Data Governance (Microsoft Purview Ops Lead)

KPMG LLP • Rochester, NY • 1d ago

Management & Administrative

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our cli...

1d ago

Go to Apply

Territory Account Manager

EquipmentShare • Geneva, NY • 1d ago

Management & Administrative

Build the Future with Us - EquipmentShare is Hiring a Territory Account Manager At EquipmentShare, we're not just filling a role - we're assembling the best team on the planet to build something that's never been built b...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)