Overview
The Senior Director, Pipeline Marketing Lead will serve as a strategic leader within the marketing organization and will be responsible for leading commercial strategy development and launch readiness planning for pipeline/BD assets across the company portfolio. Reporting to the VP Marketing, this individual will define integrated commercialization strategies from pre-launch through launch execution, leveraging deep market insights, competitive intelligence, customer engagement strategies, and cross-functional collaboration to maximize asset value. This role will partner closely with Medical Affairs, Market Access, Regulatory, Commercial Operations, Business Development, Sales Leadership, Finance, and R&D to ensure pipeline products are positioned for successful market entry and long-term growth. The individual will play a key role in shaping future commercial capabilities, launch excellence standards, and organizational readiness.
Responsibilities
Lead the development of integrated commercialization and launch strategies for pipeline assets, including market shaping, positioning, segmentation, targeting, and customer engagement planning
Develop and operationalize launch excellence frameworks, including launch readiness milestones, governance processes, KPIs, and cross-functional execution plans
Partner with Clinical Development, Medical Affairs, Regulatory, and Market Access teams to ensure commercial insights are incorporated into development and access strategies
Lead forecasting, market assessments, competitive intelligence, and opportunity sizing to support pipeline prioritization and strategic decision-making
Drive development of pre-launch and launch omnichannel engagement strategies for healthcare practitioners, patients, caregivers, advocacy organizations, and key stakeholders
Establish strategic brand positioning, value proposition, messaging platforms, and customer experience strategies for pipeline products
Lead cross-functional launch planning meetings and ensure alignment across commercial, medical, finance, supply chain, legal, and compliance teams
Support business development evaluations by providing commercial assessments, market analyses, and launch feasibility perspectives for potential assets
Develop executive-level presentations and updates for senior leadership, commercial management, and Board of Directors meetings
Partner with Commercial Operations and Analytics teams to develop launch metrics, dashboards, and performance tracking capabilities
Lead agency and external partner relationships to ensure strategic alignment and high-quality execution of launch initiatives
Ensure all promotional and launch planning activities are executed in compliance with corporate policies, FDA regulations, and Medical/Legal/Regulatory review requirements
Mentor and develop marketing talent while fostering a high-performance, collaborative, and accountability-driven culture
Identify innovative commercial opportunities and future-forward capabilities to accelerate growth and competitive differentiation
Qualifications
MBA from an accredited college or university in marketing, strategy, or related field required.
Minimum of 12+ years of U.S. pharmaceutical/biotech commercial experience with at least 8+ years in strategic marketing, launch planning, or pipeline commercialization roles
Demonstrated experience leading pre-launch and launch strategy development for specialty, rare disease, or endocrine products preferred
Strong understanding of pharmaceutical commercialization, including market access, patient services, medical engagement, and omnichannel marketing strategies
Proven ability to lead cross-functional initiatives and influence senior stakeholders across matrixed organizations
Strong strategic thinking, analytical, and financial acumen with experience leveraging complex data to drive decisions
Experience developing executive-level business cases, forecasts, and Board-ready strategic presentations
Demonstrated understanding of FDA regulations and promotional compliance requirements
Strong leadership presence with the ability to inspire teams and drive accountability in a fast-paced environment
Exceptional written, verbal, presentation, and interpersonal communication skills
High proficiency in PowerPoint, Excel, and commercial analytics platforms
-Competencies: Strategic Leadership, Commercial Excellence, Launch Readiness, Innovation, Collaboration, Organizational Agility, Executive Communication, Accountability, and Results Orientation
-Working Conditions: Position may require periodic evening and weekend work, as necessary to fulfill obligations. Overnight travel of up to 25% may be required. This position is based in Xeris' Chicago office and requires a minimum of three days per week in the office. On-site requirements may change at management's discretion.
The level of the position will be determined based on the selected candidate's qualifications and experience.
LI-HYBRID
As an equal employment opportunity and affirmative action employer, Xeris Pharmaceuticals, Inc. does not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetics or any other characteristic protected by law. It is our intention that all qualified applications are given equal opportunity and that selection decisions be based on job-related factors.
The anticipated base salary range for this position is $222,750 to $268,400. Final determination of base salary offered will depend on several factors relevant to the position, including but not limited to candidate skills, experience, education, market location, and business need. This role will include eligibility for bonus and equity. The total compensation package will also include additional elements such as multiple paid time off benefits, various health insurance options, retirement benefits and more. Details about these and other offerings will be provided at the time a conditional offer of employment is made. Candidates are always welcome to inquire about our compensation and benefits package during the interview process.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Locations US-IL-Chicago
Title Senior Director, Pipeline Marketing Lead
ID 2026-2447
Category Marketing
Type Full-Time
