Growth Marketing Specialist - Madison, NJ

Anywhere Real Estate • Madison, NJ • 4h ago

Join the team that helps grow one of the most iconic brands in real estate. As?Specialist, Growth Marketing?for CENTURY 21®, you'll play a key role in supporting franchise sales and agent recruiting efforts through innovative marketing campaigns and programs. Working closely with the Senior Manager, Franchise Marketing, you'll help develop and implement strategies that attract top talent and new franchisees to the network. If you're detail-oriented, creative, and passionate about marketing that drives results, this is your opportunity to make an impact in a fast-paced, collaborative environment.

Key Responsibilities

Campaign Development & Execution

Support the Senior Manager in creating and implementing franchise sales and agent recruiting marketing campaigns.

Assist with content development for digital, social, and print channels to promote the CENTURY 21 value proposition.

Oversee material development, strategy and partnership execution for brand's Fine Homes & Estates luxury program.

Project Management

Coordinate timelines, deliverables, and approvals for marketing initiatives to ensure on-time execution.

Collaborate with internal teams and external vendors to maintain brand consistency across all materials.

Creative & Platform Support

Provide design and content support for recruiting and franchise marketing assets, including Canva templates and presentations.

Assist in updating and maintaining marketing collateral and resources for the field.

Performance Tracking

Help monitor campaign performance and compile reporting to inform future strategies.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.

3+ years of experience in marketing, preferably in franchise or recruitment marketing.

Strong organizational and project management skills with attention to detail.

Proficiency in Canva and familiarity with digital marketing platforms.

Excellent communication and collaboration skills.

Century 21® (https://www.century21.com/) is one of the world's largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/) ? (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate?Better Homes and Gardens® Real Estate (https://www.bhgre.com/) ,?Century 21® (https://www.century21.com/) ,?Coldwell Banker® (https://www.coldwellbanker.com/) ,?Coldwell Banker Commercial® (https://www.cbcworldwide.com/) ,?Corcoran® (https://www.corcoran.com/) ,?ERA® (https://www.era.com/) , and?Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

Great Place to Work

Forbes World's Best Employers

Newsweek World's Most Trustworthy Companies

Ethisphere World's Most Ethical Companies

EEO Statement: EOE including disability/veteran

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