Product Marketing Specialist

Stride, Inc. • Columbus, OH • 1h ago

Job Description

About your Role: As a Product Marketing Specialist, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that strives to continually test new approaches to improve performance. Reporting to the Senior Director of Product Marketing, the Product Marketing Specialist is responsible for deeply understanding customer targets, crafting compelling positioning and messaging, and creating omni-channel campaigns to drive enrollment and improve retention, supporting the company's portfolio of programs. You will act as the strategic connective tissue between Marketing, School Operations, and other key cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role will be to ensure that prospective and existing customers are fully aware of, understand, and achieve value in what we offer, thus supporting Stride's overall goals.

SUMMARY: The Product Marketing Specialist will be responsible for planning, executing, and supporting marketing campaigns to support one or more of Stride's products, programs, or initiatives. This includes working with stakeholders to deeply understand the target segment, understand product and program opportunities, set strategic campaign objectives, develop a campaign launch plan, partner with internal or external teams to develop appropriate communications elements for use in multiple on-and off-line channels, and influence opportunities to refine roadmaps. You'll also measure the effectiveness and impact while contributing to an ongoing learning agenda through rigorous and agile testing. These businesses are Stride's strategic growth priorities, and thus you will have many opportunities to innovate and make an impact to the organization.

ESSENTIAL FUNCTIONS:

Develop and implement comprehensive new product launch plans, including positioning, messaging, and go-to-market strategies

Manage commercial launch plans and marketing campaigns including internal enablement plans as well as various digital marketing tactics, with the goal of customer acquisition and retention

Develop go-to-market plans by working across Academic Services, School Operations, MarComm, Demand Generation, and Enrollment Operations

Work with internal Creative / Dev Teams to create various deliverables including emails, landing pages, lead capture forms and reporting

Work with internal and external stakeholders to develop compelling product content and collateral that effectively communicates the unique value proposition of our products to target audiences

Collaborate with the school operations and product team to understand product features, benefits, and competitive differentiators, and incorporate them into enablement/launch strategies and materials.

Work with our internal Market Research team to conduct market research to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing strategies and tactics.

Monitor and analyze marketing metrics, such as website traffic, conversion rates, and lead generation, to evaluate the effectiveness of marketing initiatives and make data-driven recommendations for optimization.

Develop A/B testing to optimize the product presentation to our target audience

Serve as a credible subject matter expert with a working knowledge of areas of responsibility

Forge strong relationships with internal teams and external organizations

Ensure thorough, timely and accurate stakeholder c

Similar Jobs

Director of Sales

Professional Pavement Services • Delaware, OH • 6h ago

Sales & Marketing

[DIRECTOR OF SALES]{segoe="" ui",="" tahoma,="" sans-serif"=""} [Management]{segoe="" ui",="" tahoma,="" sans-serif"=""} [Delaware, OH, US]{segoe="" ui",="" tahoma,="" sans-serif"=""} 30+ days ago [Requisition ID: 1048]{...

6h ago

Go to Apply

Sales Operation Coordinator

National Metal Shapes Inc. • Delaware, OH • 6h ago

Sales & Marketing

About NMS National Metal Shapes, a trusted flooring component manufacturer since 1972, is in the midst of a bold growth phase. We are revitalizing our culture and building a high-performance team focused on accountabilit...

6h ago

Go to Apply

Event Staff - Conventions

Allied Universal • Columbus, OH • 6h ago

Sales & Marketing

We're hiring part-time Event Staff to help support local events. Earn extra income on a schedule that works for you. Starting pay: $15.50/hour Weekly pay No experience required Flexible shifts, including evenings and wee...

6h ago

Go to Apply

Senior Account Executive - AMS Industries

Teradata • Columbus, OH • 1d ago

Sales & Marketing

Our Company At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business @context to...

1d ago

Go to Apply

Segment Growth Marketing Associate

Vertiv Corporation • Columbus, OH • 1d ago

Sales & Marketing

Job Description POSITION SUMMARY The Segment Growth Marketing Analyst partners with Segment Growth Marketing Leaders across NeoCloud, Telecom, Enterprise, and Commercial & Industrial (C&I) to execute and optimize...

1d ago

Go to Apply

Outside Sales Representative

UniFirst • Blacklick, OH • 1d ago

Sales & Marketing

Outside Sales Representative Blacklick, Ohio Job ID: 2602671 Overview This is not just another "Sales Job." It's the start of your new Sales Career! Full-Time Travel: Local Perks Medical Insurance Dental & Vision Unc...

1d ago

Go to Apply

Inside Sales Representative

WESCO • Columbus, OH • 1d ago

Sales & Marketing

As an Inside Sales Representative, you will interact with existing customers, to increase sales of the Company's products and/or services. You will obtain, create, and up-sell orders, creating customer satisfaction and a...

1d ago

Go to Apply

Full Time - Sales Associate - Electrical & Lighting - Day

Lowe's • Columbus, OH • 1d ago

Sales & Marketing

Your Impact at Lowe's As a Customer Service Associate, you combine top-notch customer service skills with genuine care for people to help customers feel comfortable while shopping at Lowe's. This is an excellent role for...

1d ago

Go to Apply

Accident Prevention Planning & Execution Lead

ASM Research, An Accenture Federal Services Company • Columbus, OH • 2d ago

Sales & Marketing

Position Overview The Accident Prevention Planning & Execution Lead is responsible for developing, implementing, and managing the program's Accident Prevention Plan (APP) as a critical contractual deliverable. This r...

2d ago

Go to Apply

Account Executive- Mansfield

Specialty Rx, Inc. • Columbus, OH • 2d ago

Sales & Marketing

Job Description About SpecialtyRx: SpecialtyRx is a leading Long-Term Care pharmacy committed to delivering personalized pharmaceutical services to long-term care facilities and assisted living communities. Our team take...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)