Activation Director, SEO

Robert Half • Dallas, TX • 3h ago

Description

We are seeking a dynamic, strategic, and growth-minded Activation Director, SEO to join our Activation Team. This team includes digital media experts, traditional media buyers, and ad operations specialists. This role requires a seasoned SEO leader with deep expertise across technical SEO, content strategy, search visibility, analytics, and evolving search behavior.

The ideal candidate is a strong leader who can operate independently in a fast-paced environment, guide teams, solve complex challenges, and confidently communicate with executive stakeholders. You will lead strategic SEO initiatives while helping evolve the organization's SEO offering across traditional search, AI-driven search, and emerging generative experiences.

Key Responsibilities:

Lead and mentor a team of SEO professionals, driving performance, development, and a high-accountability culture.

Own end to end SEO strategy across clients, including technical SEO, content strategy, AEO, GEO, and organic growth initiatives.

Partner cross-functionally with paid media, analytics, content, strategy, and client services to ensure integrated execution.

Oversee technical SEO initiatives including audits, crawlability, indexation, site architecture, Core Web Vitals, and schema implementation.

Develop scalable SEO frameworks, workflows, and reporting structures to improve efficiency and execution quality.

Translate complex SEO insights and AI-driven search trends into clear, actionable business recommendations for stakeholders.

Support business development through SEO audits, strategic recommendations, proposal support, and solution design.

Analyze performance data to identify growth opportunities, troubleshoot challenges, and refine strategy.

Requirements

Top 3 Must-Haves:

10+ years of SEO experience with proven success driving measurable organic growth.

5+ years of leadership experience managing and developing high-performing SEO teams.

Deep technical SEO expertise combined with the ability to translate insights into business impact.

Preferred Experience:

Agency experience managing multiple complex client engagements.

Familiarity with AI-driven search, generative search, and evolving SERP dynamics.

Experience contributing to business development and client strategy.

Skills & Tools:

Expertise in SEO tools including Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Sitebulb, and Moz.

Strong analytical skills with the ability to interpret complex datasets and identify actionable insights.

Advanced knowledge of technical SEO principles including crawlability, indexability, site performance, and structured data.

Experience building scalable workflows, reporting systems, and operational frameworks.

Strong executive communication and presentation skills.

Familiarity with AI tools and automation workflows supporting SEO strategy and execution.

Your ability to lead strategy, build teams, and drive measurable organic growth will play a critical role in shaping the future of SEO within a rapidly evolving digital landscape. If you are a proactive, analytical leader with a passion for innovation and search, we would love to connect.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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