Associate Director, CRM Reporting and Analytics - 503877

Lehigh University • Bethlehem, PA • 3h ago

Lehigh University Lehigh University is an affirmative action/equal opportunity employer and does not discriminate on the basis of age, color, disability, gender, gender identity, genetic information, marital status, national or ethnic origin, race, religion, sexual orientation, or veteran status. Lehigh University provides comprehensive benefits including partner benefits. Associate Director, Admissions Analytics & CRM - Lehigh University Join Lehigh University's Admissions team as Associate Director and become the driving force behind data-driven enrollment strategies. This role is accountable for delivering analytics that directly inform enrollment strategy, including funnel performance, recruitment effectiveness, and marketing return on investment, supporting senior leadership decision-making across Undergraduate and Graduate Enrollment. About the Opportunity Partner within Enrollment Management Services (EMS) and across Admissions offices, LTS, and campus stakeholders to deliver actionable insights, ensure data integrity, and support data-informed decision making. This role advances enrollment strategy through clear, accurate, and timely analytics that inform planning, forecasting, and operations. This position is part of Enrollment Management Services and reports directly to the Director of Enrollment Management Services. Position Number: S84880 This position is a Grade: 11 - 40 with an approximate salary range of $83,910-$102,080 and is subject to change based on experience, skills and qualifications. Key Responsibilities Define and lead the CRM reporting strategy to ensure all data outputs align with enrollment priorities and overarching institutional goals. Design and maintain comprehensive Slate-based queries, dashboards, and visualizations to track funnel performance and ROI across all academic levels. Build scalable, user-friendly, and well-documented reporting frameworks that ensure data accuracy and long-term sustainability. Partner with the Office of Institutional Data to integrate CRM analytics with broader business intelligence tools (like Tableau) and data warehousing initiatives. Serve as the primary lead for ensuring the accuracy and consistency of Slate data by establishing standardized definitions, reporting logic, and validation processes to resolve quality issues. Partner with developers and enterprise teams to synchronize data across university systems (Slate, Banner, etc.) and ensure new CRM initiatives adhere to View the full job description https://www.click2apply.net/kNoXRdsDNgNyLFx2mC2ZLn. Equal employment opportunity, including veterans and individuals with disabilities. PI284575606 11-9033.00 Education Administrators, Postsecondary

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