The Opportunity
The Ad Operations Expert will play a critical role in supporting the execution and optimization of campaigns across HP's on and off-device media network. This position is responsible for translating media plans into fully functional ad campaigns with precision and accuracy, ensuring seamless delivery and performance. A core component of this role includes owning and driving ad server and programmatic integrations, requiring deep expertise to autonomously lead custom implementations, troubleshoot complex issues, and enable the execution of advertiser campaigns to realize revenue goals.
You will work cross-functionally with stakeholders across teams (Sales, Client Solutions, Product, Data, Engineering) to develop efficient operational processes, all while demonstrating analytical rigor to evaluate campaign performance, generate actionable insights, and implement optimizations that drive measurable outcomes for advertisers. This position offers an exciting opportunity to contribute to a rapidly growing business within a fast-paced performance-oriented environment, where you will serve as a trusted technical authority in Ad Operations and a key enabler of high-impact media solutions.
Key Responsibilities
Campaign Management:
Execute and manage campaigns across HP's on and off-device media network in collaboration with internal stakeholders
Translate media plans into accurately configured ad server campaigns across display, native, and video formats
Extremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad server
Apply yield management and best practices to maximize campaign and network performance
First responder to direct and programmatic campaign troubleshooting before routing for escalation
Deep understanding of HP products, offerings, and best practices to support campaign strategy
Hands on experience working with ad servers, such as AdButler and Kevel. And enterprise ad servers, including Google Ad Manager and SpringServe.
Reporting & Optimizations:
Analyze campaign performance and develop actionable insights
Recommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIs
Utilities analytics and reporting platforms (e.g. Adobe Analytics, Google Analytics, PowerBI) to track and validate success metrics for internal and external advertisers
Work collaboratively with data science to build reporting pipelines with ad server reporting APIs
Ad Server & Programmatic Integrations
Lead end-to-end ad server and programmatic integrations with demand partners, ensuring technical compatibility, scalability, and reliable campaign execution
Configure and validate programmatic workflows, including bid request and response flows
Proactively diagnose and resolve integration and delivery issues such as bid rejections, latency, and creative rendering problems
Technical Capabilities:
Serve as subject-matter expert in ad serving platforms including Google Ad Manager, SpringServe, Kevel, and AdButler.?
Implement and QA ad tags, marketing pixels, and tracking technologies to ensure accurate delivery, measurement, and attribution
Cross-functional Collaboration:
Partner with internal cross-functional teams; Sales, Business Development, Client Solutions, Project Management, Product, Engineering and Business Analytics to ensure alignment on campaign strategy and execution
Collaborate with Client Solutions to identify incremental opportunities for high-performing campaigns
Provide feedback on ad server performance and limitations to inform product enhancements and roadmap prioritization
Required Qualifications
7+ years in Digital Media, with extensive focus in Ad Operations and Ad Serving; prior experience in Trading and Media Buying is strongly valued
Direct-sold and programmatic advertising experience
Expert knowledge of digital media platforms (e.g. DSPs, SSPs, ad servers), industry terminology, and performance metrics (e.g. viewability, CTR, engagement, ROAS)
Hands-on experience with open RTB programmatic integrations and advanced programmatic setups, including PMPs and curated deals
Proficiency with ad trafficking workflows and reporting/analytics tools
Problem Solver - ability to diagnose and resolve campaign delivery issues (e.g. ad serving errors, discrepancies, etc.)
Understanding of attribution methodologies and measurement limitations across channels & devices
Familiarity with data privacy, consent frameworks, and compliance (e.g. GDPR, CCPA, COPPA, consent signals)
Highly organized and keen attention to detail is a must
Advanced analytical skills to deliver reporting insights and draw data-driven conclusions
Proactive and solution-oriented
Ability to effectively multi-task and prioritize work based on team objectives, account priority, and daily urgency
Thrives in a team environment and collaborates well with others
Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook)
Bachelor's degree or equivalent experience
Preferred Qualifications
Experience in supporting enterprise-level accounts (i.e. Fortune 100 with $MM budgets) is highly preferred
Media agency experience is a plus
Understanding of retail media, commerce media, CTV, OTT, and/or native advertising trends
About This Role
Reports to: Sr. Manager, BD & Strategic Ad Tech Partnerships
Department: HP Media Network
Growth Opportunity: Opportunity to play a pivotal role in shaping ad server integrations and driving campaign excellence enabling the growth and evolution of HP's innovative monetization initiatives.
The on-target earnings (OTE) range for this role is $133,950 to $210,300 USD annually with a 80%/20% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview (https://hpbenefits.ce.alight.com/) )
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
