Digital Marketing Specialist

Robert Half • Fresno, CA • 5h ago

Description

We are looking for a Digital Marketing Specialist to support our engineering-focused client. This Long-term Contract position is ideal for someone who is detail oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement. The role calls for someone who is comfortable using analytics, content, advertising platforms, and marketing technology to deliver measurable results.

Responsibilities:

Design and carry out digital marketing plans that support business growth objectives and strengthen online visibility.

Oversee paid media initiatives across platforms such as Google, Meta, and LinkedIn, adjusting campaigns to improve performance and return on investment.

Improve organic website traffic by applying search optimization techniques, refining site content, and supporting keyword-focused initiatives.

Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media channels.

Track website and campaign performance using analytics tools, then translate findings into clear recommendations and performance reports.

Maintain an active social media presence by organizing publishing schedules, coordinating posts, and monitoring audience engagement.

Connect marketing automation and customer management tools with digital channels to create a more consistent user journey.

Support WordPress website updates, content changes, and ongoing optimization efforts to improve usability and search performance.

Requirements

5+ years of experience in digital marketing, with a strong record of managing multi-channel campaigns.

Hands-on experience with tools such as Google Analytics, Google Ads, Meta Business Suite, Zoho Social, Zoho Campaigns, Looker Studio, or Tableau.

Must have expereince:

Own social media strategy; test and optimize new content and channels

Execute email/CRM campaigns

Drive SEO and improve website performance/conversion

Use AI tools to scale content, prompts, and workflows

70% hands-on execution, 30% strategy and experimentation

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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