Marketing and Communications Specialist

State Center Community College District • Fresno, CA • 11h ago

General Purpose

Undergeneral supervision,performs awidevariety of duties to supportaDirector of Marketing and Communicationsof assigned collegeand learning centers;creates, edits and proofreads copy;designsand lays outprint-ready artwork, posters, brochures, newsletters, illustrations, advertisements, banners and other items;coordinatesvendoractivities; writes press releases and providesphotographyservices when required;and performsrelated duties as assigned.

Essential Duties and Responsibilities

The duties listed below are intended only as illustrations of the various @types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.

Compiles, organizes and coordinates input from a wide variety of sources to produce publications for the Collegeand learning centers;preparesweb-ready narrative text and graphics; obtains necessary approvals and workswith Web Content Engineersto post official news on college websites and relevant social media sites.

Works with District and other college marketing and communications staff topresent a unified brand image of the College through all projects and news events.

Works with collegeand learning centers'management and staff to research,design,develop andarrangepublication of marketing and informational materials for internal and external communications including brochures, flyers, newsletters, forms, maps, calendars, directories,advertisementsand other publications;functions asaphotographer and graphic artistas required.

Coordinates printing services with vendors forthedepartment;securesprinting bids,establishes effective timelines,creates requisitions andverifiesvendor payments;functionsasaliaison betweenprinting vendorsand thecollegeand learning centers;occasionally coordinates printingrequestsfromother departments.

Participates in the planning and coordination of special collegeandlearmingcenter events that requireprinting and/or photography such as invitations, programs, sports books, employee or student recognition or mediaspecialneeds;obtains cost estimates andestablishes andmeetsprinting and publishing deadlines.

Provides technicalinformationand advice to faculty, staff and administrators concerning publications and marketing; clarifies information, identifiesappropriatemedia, design possibilities,layoutsand formats; assists in the development andimplementation of innovative website and online marketing concepts; proofreads and edits a wide variety of written materials.

Writes press releases as required following established procedures.

Creates, designs, laysout and producesa variety ofvisual communicationpiecesincluding course catalogs and schedules, promotional mailers and folders, special-event flyers and invitations, program and sports booklets, handbooks, banners, temporary signage, campus maps, brochures, PowerPoint presentations and other electronic media.

Demonstrates sensitivity to and understanding ofhistoricallyminoritizedgroups and participates in professional development activities to increase cultural competency to enhance equity-minded practices within the District.

OTHER DUTIES

Creates announcements for College electronic marquee ensuring information is kept uptodate.

Produces original photographic and/or video content for use in projects;purchases stock photography and art when required.

Coordinatesthe ordering ofbusiness cards for assigned campuses and centers; creates requisitions, reviewsproofs, approves billing and distributes cards.

Performsrelated duties as assigned.

Minimum Qualifications

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge of:

Basic principles and techniques of public relations,promotion, publicity, marketingand advertisingincluding marketing branding concepts and approaches and basic copyright law provisions.

Methods and techniquesof writing, composition, layoutand production .

Methods, practices, terminology and procedures used in printand graphicdesign.

Digital cameras and photographic techniques.

Customer service techniquesand practices.

Organization, functions and inter-relationships of assigned college and learning centers.

Methods, practices and techniques ofprintproduction and graphic arts processes and procedures.

Functionalities and operating characteristics of graphic design and image-editing software.

Districtpolicies, procedures and practices governing purchasingandaccounts payable processing.

Methods and techniques used in developing college class schedules.

Skills andAbilitiesto:

Reviewand proofreada wide variety ofpublicationsand identify errors, conflicts, omissions and other problems quickly and with a high degree of accuracy.

Writecopy, proofread and copy edit for marketing projects, event materials and print collateral, integrating and incorporating District/college branding concepts.

Assist with marketing and public relations projects.

Apply graphic design style and techniques appropriate for differing audiences and purposes.

Coordinate vendor activities.

Utilize desktop publishing and graphic design software.

Effectively engage and support historically minoritized

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