Wayfair's Specialty Brands - AllModern, Birch Lane, and Joss & Main - are seeking a Chief Marketing Officer to drive the next chapter of growth. This executive will lead the brand and marketing strategy across our three distinct lifestyle brands, each with unique customer segments and positioning. With an ambitious roadmap that includes expanding brand awareness, growing our customer base, and scaling into physical retail, the CMO will play a critical role in shaping the future of these businesses.
The CMO will oversee a team of 25+ marketers and steward a significant media investment across brand, performance, CRM, promotions, on-site experience, and retail marketing. We're looking for a strategic and hands-on leader with deep expertise in both brand building and performance marketing - someone who thrives in fast-paced, entrepreneurial environments and brings proven success in the consumer goods and/or retail sectors.
This Boston-based role reports directly to the Wayfair Global CMO and partners closely with the General Manager of Specialty Brands as part of their leadership team.
What You'll Do
Own and oversee the management of a ~$100M+ advertising budget across all key platforms and channels, including, but not limited to, Google, Meta, Pinterest, TikTok, Audio and CTV partners, and relevant agencies (e.g. Org Social).
Develop and execute an integrated, multi-channel marketing strategy aligned with overall business goals and market-specific nuances.
Manage and optimize marketing initiatives across all key channels, including SEM, PLA, paid social, email marketing, SMS/Push notifications, display advertising, influencer/affiliate marketing, partnerships, online video, CTV/TV and more.
Leverage market insights across both our B2C and B2B customer segments to identify and prioritize opportunities for growth, customer acquisition, retention, and brand positioning.
Be the steward of each brand, working and driving key priorities with the dedicated Specialty Retail Creative team and the broader brand organization to ensure an elevated positioning and consistent brand presentation in line with the brand strategy.
Analyze business performance and use data-driven decision-making processes to refine marketing strategies and optimize performance.
Stay current with evolving technology and identify ways to leverage it to drive efficiency gains and cost savings.
Build, mentor, and lead a high-performing marketing team, fostering a collaborative and inclusive work environment.
Partner with senior leaders and cross-functional teams to drive your agenda, including Pricing, Finance, Technology, Data Science, Design Services, Category Management, Physical Retail, Merchandising, Customer Service.
Engage with external agencies, vendors, and other stakeholders to leverage external expertise and amplify marketing efforts.
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
Partner with Finance to develop the brand forecast; monitor marketing spend and adjust as needed to ensure financial targets are met.
What You'll Need
10+ years of marketing experience, with a strong background in brand and performance marketing, including physical retail experience.
Demonstrated success in a senior marketing leadership role, preferably within the retail or consumer goods sector. Home, design, or fashion industry experience is a plus.
Proven track record of driving growth, innovation, and brand excellence on a national scale.
Proficiency in data analytics, customer insights, and performance measurement tools.
Exceptional strategic thinking and problem-solving abilities.
Strong understanding of digital marketing channels, platforms, and technologies.
Excellent leadership, communication, and interpersonal skills.
Ability to thrive in a fast-paced, dynamic, and results-oriented environment.
About Wayfair's Specialty Brands
AllModern, Birch Lane and Joss & Main are Wayfair's Specialty Retail Brands-each with a distinct point of view, catering to customers with a strong sense of personal home and decor style and a high bar for quality and design. With hand-vetted product assortments and elevated merchandising, these brands deliver thoughtfully curated home furnishings. All three brands are part of Wayfair Inc. (NYSE:W) portfolio and headquartered in Boston, Massachusetts.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .
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About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
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