Signature Aviation is the world's leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.
The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature's website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking.
The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences. This role leverages AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization.
SEO & Organic Growth Strategy
Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations
Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services)
Optimize on-page, technical, and local SEO performance across the website
Monitor rankings, traffic, and conversion performance, and continuously refine strategy
Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale
Website Personalization & Conversion Optimization
Define and own web personalization strategy across the website, including anonymous and known user experiences
Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers
Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences
Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content
Optimize landing pages and user journeys to improve engagement and conversion
Lead A/B testing and experimentation to continuously improve website performance
Content Strategy (Website-Focused)
Develop and manage website content strategy aligned to customer journeys and search intent
Ensure content is optimized for SEO, relevance, and conversion
Align content to Signature's storytelling pillars and value proposition
Maintain and evolve a content calendar focused on priority locations, services, and campaigns
Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency
Third-Party Directories & Digital Presence
Own strategy, performance, and optimization of third-party directory listings
Manage listing levels, content, and enhancements to maximize visibility and conversion
Evaluate ROI of directory investments and recommend enhancements or changes
Ensure consistency of brand, messaging, and data across all external platforms
Agency & Vendor Management
Own and manage relationships with SEO, content, and digital agencies
Set clear performance expectations, KPIs, and deliverables
Ensure alignment between agency outputs and internal strategy
Drive accountability for measurable outcomes (traffic, rankings, conversion)
Data, Insights & Performance
Track and report on SEO performance, website engagement, and conversion metrics
Translate data into actionable insights to improve digital performance
Establish KPIs tied to business outcomes, including traffic quality and digital reservations
Use AI-driven analytics and insights to improve targeting, performance, and decision-making
AI-Enabled Growth & Optimization
Leverage AI tools to accelerate SEO performance, content optimization, and digital growth
Use AI-driven insights to identify trends, opportunities, and areas for improvement
Apply AI to enhance on-site personalization, including dynamic content and next best action recommendations
Partner with CRM, Data, and IT teams to activate AI-driven segmentation and targeting capabilities
Continuously evaluate emerging AI tools and capabilities to improve efficiency and performance
Cross-Functional Collaboration
Partner with Digital Experience, CRM (C360), and Marketing teams to align on priorities and execution
Collaborate closely with IT to enable personalization capabilities, implement SEO and site enhancements, and ensure proper tagging, tracking, and platform performance
Ensure website strategy supports broader digital ecosystem, including Signature Vision
Collaborate with analytics and data teams to enhance tracking and measurement
3-5+ years of experience in SEO, digital growth, or website optimization
Proven track record of increasing organic traffic and conversion through SEO and on-site optimization and personalization
Experience with SEO tools and strong understanding of technical SEO, content strategy, and web analytics
Experience working with CMS platforms (e.g., Strapi or similar)
Experience working cross-functionally with IT or digital product teams to implement web enhancements
Experience managing external agencies and vendors
Experience using AI tools for SEO, content optimization, or digital growth
Understanding of how AI can be applied to personalization, search behavior, and digital experience optimization
Ability to translate data into insights and business recommendations
With more than 225 locations worldwide, Signature Aviation is the largest global network of private aviation terminals, delivering safe, convenient, and elevated experiences to those we serve. As a premier hospitality organization and a certified Great Place to Work, we are committed to redefining private air travel. Our nearly 6,000-strong team of aviation experts and enthusiasts is dedicated to delivering excellence to our guests and communities, and it starts with taking care of our team. Signature provides a variety of benefits, programs, and resources to support our team members' overall well-being and professional development. We proudly volunteer and give back, focusing on elevating the neighborhoods where we operate, empowering the next generation of aviation professionals, and supporting our veterans.
From your health to your financial wellness, there are several benefits for you and your family when joining Signature Aviation.
Our Benefits:
Medical/prescription drug, dental, and vision Insurance
Health Savings Account
Flexible Spending Accounts
Life Insurance
Disability Insurance
401(k)
Critical Illness, Hospital Indemnity and Accident Insurance
Identity Theft and Legal Services
Paid time off
Paid Maternity Leave
Tuition reimbursement
Training and Development
Employee Assistance Program (EAP) & Perks
Qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, or other protected characteristics.
