Senior Marketing Technology Engineer

Insight Global • San Francisco, CA • 1h ago

Job Description

Insight Global is hiring a Senior Marketing Technology Engineer (Contract) to own and evolve the technical foundation behind our marketing measurement and attribution. This is a hands-on, senior-level role for someone who enjoys working at the intersection of growth, engineering, and data, and who wants their work to directly impact subscriber growth and revenue. This is a fully remote role.

In this role, you'll be responsible for ensuring that the marketing data is accurate, reliable, and actionable across a complex, multi-platform environment. You'll own the systems that connect paid media to real business outcomes.

Own and enhance Google Tag Manager implementations across web and app environments

Build and maintain server-side conversion tracking using platforms like Meta CAPI, Google Enhanced Conversions, and TikTok Events API

Instrument and validate key funnel events such as app installs, sign-ups, trials, and first payments across multiple billing platforms

Partner closely with Growth, Product, Data, and Backend Engineering teams to ensure attribution reflects real user behavior

Troubleshoot signal loss, attribution gaps, and data discrepancies impacting paid media performance

Support lifecycle metrics like trial conversion, LTV, and churn that feed campaign optimization

Help maintain strong measurement in a privacy-first, cookie-restricted ecosystem

Your work will directly influence how marketing dollars are spent and optimized across channels including Google, Meta, TikTok, Apple Search Ads, YouTube, and CTV/OTT platforms.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of hands-on Martech or growth engineering experience at a streaming media subscription company

Experience with CTV/OTT campaign measurement (connected TV advertising) (over the top ads)

Deep expertise in GTM (google tag manager) - (web and server-side containers), Meta CAPI, Google Enhanced Conversions, and at least one additional events API (TikTok, Snap, etc.); significant time spent in server-side tracking and conversion API implementations

Strong understanding of mobile attribution environments and experience with a major MMP (AppsFlyer, Adjust, Kochava, or equivalent) - (mobile measure partner)

Comfortable working across a multi-platform stack: mobile apps, web, and connected TV devices (Roku, Apple, Amazon, etc.)

Familiarity with subscription and billing event tracking

Strong debugging instincts - you can trace a broken event from the source through the pipeline and know where to look first

Familiarity with privacy-preserving measurement approaches (modeled conversions, aggregated event measurement)

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