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Marketing Performance Analyst

Friedman Management Company • Farmington Hills, MI • 3h ago

Position Type Full Time

Category Marketing

Description

This position is in-person at our Corporate Office in Farmington Hills, MI, and is not eligible for remote work.

THE ROLE

This role is for someone who is comfortable working with data and equally comfortable presenting it to an owner. You will own the analytics function for our marketing department, which includes building and maintaining the KPI framework, producing regular reporting, and translating performance data into clear recommendations. A secondary but meaningful part of this role involves handling routine internal and external calls and performance reviews professionally and independently.

WHO YOU ARE

You have experience in a marketing analytics or reporting role and you know how to make data useful to people who are not in the weeds with you. You build reporting systems that get used consistently, not just once. You are organized, detail-oriented, and you follow through.

You are also comfortable in a professional conversation with a client and internal stakeholder. You come prepared, you communicate clearly, and you know when something needs to be escalated. You work well on a team that has defined roles and high standards, and you take ownership of your work without constant supervision.

Multifamily Residential Marketing experience is a preferred, but not required.

WHAT YOU WILL DO

Analytics & Reporting

Support marketing cost and lead performance analysis

Partner with the Marketing Manager to establish and maintain KPI measurement standards across the portfolio

Build and maintain monthly benchmarking reports

Deliver weekly owner-facing performance summaries

Distribute reporting to internal team member

Learn and understand Yardi reporting functions and dashboards to a high level of proficiency

Marketing Recommendations

Translate performance data into clear, actionable recommendations

Identify trends across the portfolio and bring them forward proactively

Partner with the Marketing Manager to support data-backed strategy decisions

Provide insights to marketing and operations teams based on performance data

Owner Relations (Secondary)

Handle routine owner calls independently and professionally

Present performance summaries in a format that is clear and accessible to owners

Recognize when something needs to be escalated and act on it promptly

Platform & Operations

Rentcafe and website troubleshooting

Marketing ticket triage and routing

Project tracking across active campaigns

Site visits for training and marketing audits

Collaborate with regional managers and site teams to align reporting with leasing goals

Qualifications

Required:

Bachelor's degree in marketing, communications, or related field, or equivalent work experience

2 to 4 years in a marketing analytics or reporting role, preferably in multifamily or real estate

Strong Excel skills with experience building and maintaining reports

Proficiency with marketing analytics tools including Google Analytics, ad dashboards, and CRM reporting

Ability to present data clearly to non-technical audiences

Highly organized with the ability to manage multiple projects and deadlines

Clear and professional written and verbal communication

What would make you a stand-out candidate:

Familiarity with Yardi, Rentcafe, or major Multifamily platforms

Experience building and maintaining recurring reports

Client or owner-facing communication experience

Google Analytics certification or equivalent

Experience with Google Ads and PPC performance reporting

Project coordination experience across multiple stakeholders

HOW YOU WORK

You are results-driven and data-informed

You communicate proactively, especially when something needs attention

You ask good questions before drawing conclusions and present findings with confidence

You adapt well to changing priorities and can hold a professional conversation with an owner without needing a script

You are reliable, thorough, and easy to work with

JOIN OUR TEAM

This is a role with real visibility. You will work directly with Multifamily and Marketing leadership, interact with ownership groups, and have a hand in how the department measures and communicates its performance. If you are looking for a position where your work is seen and your contributions matter, this is a good fit.

WHO WE ARE

At Friedman Communities, we focus on identifying strategies to create value and community for our clients and residents. Creating Value Beyond Real Estate embodies everything our team members value.

We put people first, whether we are collaborating with teammates, supporting site staff, or engaging future residents. We act with urgency, move with purpose, and take full ownership of our work. We do not just follow templates. We think creatively, solve problems, and find smarter ways to elevate our brand and drive results.

Our goal in the marketing department is to execute marketing plans to their highest potential, while advising teammates and clients towards the best outcomes.

Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.

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