Market Intelligence Lead

Zoom • Madison, WI • 1h ago

What you can expect

You will lead market intelligence and research initiatives that shape product strategy and positioning across Zoom's portfolio. You will design and execute comprehensive studies using quantitative, qualitative, and synthetic methodologies to uncover actionable insights. You will directly influence go-to-market decisions and brand differentiation through data-driven storytelling that drives pipeline and revenue.

About the Team

We deliver market intelligence and competitive insights that inform product strategy and marketing effectiveness. Our team partners across Marketing, Product, and Sales to translate research into compelling narratives. We exist to strengthen Zoom's market positioning and drive strategic decision-making through rigorous research frameworks.

Responsibilities

Leading market intelligence initiatives including surveys, product naming tests, message validation, and segmentation analysis to evaluate market opportunities and improve positioning

Designing and conducting research studies using multiple methodologies, synthesizing findings into executive-ready insights and customer-facing content that drives pipeline

Coordinating cross-functional research initiatives with Marketing, Product, Sales, and Analyst Relations teams to align market intelligence with business strategy

Creating persona-level research, case studies, and total cost of ownership analyses that support bottom-of-funnel content and sales enablement

What we're looking for

Demonstrate 8+ years of professional experience in a SaaS environment with deep understanding of enterprise software markets

Apply in-depth knowledge of research methodologies including quantitative, qualitative, and synthetic approaches to solve complex business problems

Synthesize and present complex data to diverse audiences including executives, translating insights into actionable recommendations

Communicate clearly and persuasively through excellent written and verbal skills across all organizational levels

Manage multiple projects simultaneously while maintaining analytical rigor and understanding strategic @context

Collaborate effectively across teams with strong interpersonal skills and a team-oriented mindset

Bring 2+ years of experience in product marketing, product management, or competitive intelligence roles

Possess knowledge of unified communications, contact center, or adjacent technology markets

Salary Range or On Target Earnings:

Minimum:

$97,600.00

Maximum:

$225,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

05/07/26

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment?

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

LI-Remote

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines

Zoom

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