Company Marketing Mgr

Chicken Salad Chick • United States, United States • 4d ago

Description

The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement-translating national campaigns into impactful, in-market experiences.

As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.

Key Responsibilities

In-Restaurant Marketing Execution

Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants

Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact

Partner with Operations to maintain brand standards and consistency across all guest touchpoints

Traffic & Sales Driving Initiatives

Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency

Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales

Test and scale localized promotions and activations that deliver measurable results

Community Engagement & Brand Building

Build relationships with local schools, businesses, and community organizations

Plan and execute events, fundraisers, and grassroots marketing initiatives

Position the restaurant as a meaningful part of the local community

Operator Partnership & Field Support

Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations

Provide training, tools, and guidance to improve local marketing effectiveness

Conduct regular market visits to assess execution, identify opportunities, and coach teams

Guest Experience Enhancement

Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise

Identify opportunities to improve ambiance, engagement, and overall guest satisfaction

Support initiatives that drive loyalty and repeat visits

Performance Analytics & Insights

Analyze traffic, sales trends, and campaign performance at the market and store level

Identify best practices and replicate success across company-owned restaurants

Provide actionable insights and recommendations to Marketing and Operations leadership

Qualifications

4-7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments

Strong experience with local store marketing and in-store campaign execution

Demonstrated ability to partner effectively with Operations teams

Experience supporting company-owned restaurant environments preferred

Analytical mindset with the ability to translate data into action

Excellent communication and relationship-building skills

Willingness to travel (25-40%)

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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