Your Journey at Crowe Starts Here:
At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you're trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.
Job Description:
The Marketing Strategy and Account Lead (Assistant Director) leads buyer-centric marketing strategy and execution across assigned accounts and/or segments. This role serves as a trusted advisor to business and account leaders and is accountable for driving integrated marketing programs that support growth, brand relevance, and demand generation. Working within enterprise strategy frameworks, the Assistant Director adapts and applies those strategies to complex account environments, orchestrating internal teams and partners to deliver consistent, high-quality buyer experiences. This role also plays a key part in surfacing market insights, performance data, and execution learnings to inform broader strategy and continuous improvement.
Core Responsibilities:
Account & Segment Leadership Lead buyer-centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities. Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance.* Navigate complex stakeholder environments to align priorities and drive forward momentum.
Buyer-Centric Strategy Application Apply enterprise buyer strategies, value propositions, and engagement models to account- and segment-level plans. Ensure marketing approaches reflect buyer needs, decision journeys, and market demand.* Adapt strategy to account complexity while maintaining consistency with firm direction.
Market & Buyer Intelligence Develop deep understanding of assigned markets, buyers, competitors, and growth opportunities. Apply insights and data to inform positioning, messaging, and go-to-market execution.* Feed buyer signals, market feedback, and performance insights back into the Strategy team.
Campaign Strategy, Execution & Optimization Lead integrated campaign strategy, planning, execution and optimization across channels and buyer stages. Partner with marketing teams, sales, product and external partners to ensure consistent delivery.* Use performance data to optimize programs and improve ROI.
Network Orchestration Orchestrate cross-functional teams and partner networks to deliver impactful marketing strategies and programs. Manage stakeholder communication, resolve conflicts and problem solve.
Performance & Accountability Track and report on KPIs related to buyer engagement, demand contribution and account/segment performance. Provide transparency on outcomes, risks and optimization opportunities.* Ensure marketing investments are aligned to business priorities and deliver measurable value.
Team Leadership & Brand Stewardship Lead and mentor team members aligned to accounts or segments. Model strong collaboration, accountability, and firm values.* Ensure all marketing efforts reflect brand standards.
LI-SAW -LI-Remote
Qualifications: Bachelor's degree required in Marketing, Communications, or related field Requires minimum of 10+ years' experience in marketing strategy and account management (professional services and agency experience is a plus) Proficient in all marketing channels, especially digital and social Experience with Project Management software, Workfront and/or Cvent is a plus Proficiency in Microsoft Office Suite including Word and PowerPoint required High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation Demonstrated influence leadership skills; ability to manage up, down and across Excels at collaboration, with strong communication skills Local focus; global mindset Strong ability to interpret qualitative and quantitative data to create business implications Strong ability to translate analysis into easily understood insights Excellent problem solving and decision-making skills Remote role with some domestic travel as needed Intellectually curious, a creative thinker with high data aptitude* An ability to educate, to raise the marketing acumen of the firm
We expect the candidate to uphold Crowe's values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times.
The application deadline for this role is 06/30/2026.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Crowe is not sponsoring for work authorization at this time.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Crowe, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $103,000.00 - $217,500.00 per year.
Our Benefits:Your exceptional people experience starts here. At Crowe, we know that great peopleare what makes a great firm. We care about our people and offer employees a comprehensive total rewards package. Learn more about what working at Crowe can mean for you!How You Can Grow:We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!More about Crowe:Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, genetics, national origin, disability or protected veteran status, or any other characteristic protected by federal, state or local laws.
Crowe LLP does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreem
