Executive Director, Marketing

SK Life Science, Inc • Paramus, NJ • 2h ago

Executive Director, MarketingJob Locations US-NJ-ParamusID 2026-1970 Category Marketing Type Regular Full-Time Overview- Directly responsible for all HCP personal, patient, non-personal and omnichannel marketing- Plays a key role in developing and implementing effective plans in order to maximize commercial success- Provides day to day marketing leadership across the extended brand teams and within various cross-functional teams- Responsible for helping to create, review, and maintain the brand strategy for XCOPRI- Responsible for aligning core tactics to overall brand and corporate strategy and ensuring execution of these tactics across the Team- Ensures optimization of XCOPRI and achievement of business foreacasts- Leads the strategic planning process for XCOPRI as well as particpates in the lifecycle planning for the brandResponsibilities- Day to day management of Marketing team in all functions- Ensures Marketing team is executing against brand sales targets in collaboration with Sales and other Marketing and Commercial leadership team members- Oversees the development of HCP, Patient (including TV and digital DTC), and Omnichannel personal and non-personal promotional materials within the Marketing Department- Ensures alignment of brand positioning, segmentation, messaging, and overall objectives across the organization- Works closely with field sales leadership to ensure marketing programs that are developed strongly support their direct and indirect needs and drive appropriate Return on Investment (ROI)- Helps to lead Marketing team to develop and execute Marketing-specific growth projects to achieve above plan targets- Utilize analytics to align and drive brand resources toward key brand segments- Utilize market research insights to drive performance- Helps with oversight of marketing budget- Understand and comply with legal, regulatory, and compliance requirements Supervisory Responsibilities: Executive Director, Marketing will have a team of marketing direct reports including:- 2 Directors of Marketing- 3 Associate Directors of MarketingQualifications**Education Preferred:- Bachelor's degree or equivalent experience required- MBA preferredWork Experience:- Minimum of 15 years of progressive experience working in a Pharmaceutical and/or Medical Device environment including some Sales Leadership experience- Minimum of 12 years previous successful experience in a Marketing role with significant leadership responsibility- 5 years' experience as a Marketing Team Lead is preferred- Previous successful experience leading the launch of a pharmaceutical product and/or pharmaceutical indication (line extension) in a competitive market- Previous experience leading HCP and patient marketing initiatives.- Previous successful experience in strategic planning, KOL development, and partnering with medical associations- Experience leading successful omnichannel/digital programs.Previous experience in developing and successfully executing DTC marketing campaigns- Experience managing multiple agencies and managing a multi-million dollar marketing budget.- Demonstrated track record of strong collaboration with cross-functional partners- An equivalent combination of education and experience may be consideredOther:- Work is typically performed in an office environment- Amount of travel will fluctuate based on business needs but could be as high as business needs- May be required to routinely lift items ~25 pounds- Sitting or standing for long periods of time- Understanding of the dynamics associated with the marketing and sales of a prescription epilepsy product in today's retail marketplace- Experience in working with cross functional teams such as Commercial Operations, Sales, Managed Markets, Market Development, Sales Training, Medical Affairs, Finance, CMC, etc.- Excellent oral, written and presentation skills- Strong interperso

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