Director, Performance Marketing

AAA Mid Atlantic • Wilmington, DE • 1h ago

AAA Club Alliance is seeking a Director, Performance Marketing to join our team! This role will own and accelerate growth across paid media, lifecycle (email/SMS), and partnerships. In this highly visible role, you'll translate business goals into high-performing omnichannel programs-driving measurable impact through smarter audience strategy, rigorous testing, and performance storytelling that turns data into action.

What We Offer:

As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

Competitive annual salary; the starting base compensation for this position is: $131,915-$231,091*

Annual Bonus Eligibility

Hybrid schedule (3 days on-site weekly)

Comprehensive health benefits package

3+ weeks of paid time off accrued during your first year

401(K) plan with company match up to 7%

Professional development opportunities and tuition reimbursement

Paid time off to volunteer & company-sponsored volunteer events throughout the year

Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

What You'll Do:

Set the performance marketing strategy and lead execution across paid media, email/SMS, and partnerships to accelerate enterprise growth objectives.

Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g., CPA, CPM, ROAS).

Partner with external media agencies, guiding strategy, execution, and continuous testing to improve performance across channels and business lines.

Build measurement that leadership can act on, including campaign and quarterly reporting, dashboards, and multi-touch attribution approaches.

Create seamless paid/owned customer journeys across audience segments and lifecycle stages.

Scale lifecycle marketing across email and SMS, driving segmentation, personalization, engagement, and opt-in growth across business lines.

Build and scale a partnership marketing engine that expands awareness, reach, and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.

Activate strategic relationships with major media partners (e.g., Google, Meta), ensuring strong alliances and driving innovation programs.

Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling, data integrations, and the marketing data foundations required for future growth.

What You'll Bring:

Bachelor's degree in Marketing, Business, Data Analytics, or related field (Master's preferred).

10-12+ years of experience in a media agency or brand environment handling paid media.

Proven leadership experience overseeing multi-channel marketing functions and influencing senior stakeholders.

Demonstrated success improving ROI, driving lead generation, managing large budgets, and implementing measurement and attribution approaches.

Experience collaborating effectively with external agencies and cross-functional internal teams to deliver measurable outcomes.

Deep expertise across performance channels (SEM, paid social, programmatic, video, display, affiliate) and A/B testing frameworks.

Experience with modern marketing technology stacks, analytics, dashboards, and data-driven decisioning.

Hands-on understanding of lifecycle marketing, including email/SMS platforms, segmentation, personalization, and CRM.

Why This Role:

If you thrive at the intersection of strategy, analytics, and execution, this role is built for you. You'll have real ownership, real budget, and real influence-shaping how we acquire, engage, and grow customers across channels, while partnering with senior leaders to turn insights into decisions and decisions into results.

Working Conditions:

Typically works in an office environment; minimal physical effort required. May travel on occasion to other company locations.

Full time Associates are offered a comprehensive benefits package that includes:

Medical, Dental, and Vision plan options

Up to 2 weeks Paid parental leave

401k plan with company match up to 7%

2+ weeks of PTO within your first year

Paid company holidays

Company provided volunteer opportunities + 1 volunteer day per year

Free AAA Membership

Continual learning reimbursement up to $5,250 per year

And MORE! Check out our Benefits Page (https://cluballiance.aaa.com/careers/benefits) for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Marketing

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