Director, Ticket Sales Marketing (Athletics)

Villanova University • Villanova, PA • 1h ago

Villanova University

Department: 728-Athl - Ticket Office

Why work at Villanova?

Join a mission-driven organization. Since Villanova University's founding in 1842, we have been inspired by the values of truth, unity, and love, and are a community dedicated to service to others.

Villanova has been included among the nation's best colleges and universities. VU's inclusion again in U.S. News & World Report's 2025 "Best Colleges" rankings is another indication of the University's continued prominence and forward momentum.

Villanova's most precious asset is our people. As an employee, you will receive a holistic benefits package, generous paid time off, a competitive retirement savings plan, flexible work options, wellness programs including gym membership, professional development, tuition assistance, and more.

The Director, Ticket Sales Marketing serves as a key member of the Athletics integrated marketing team, leading data-driven digital marketing strategy to generate ticket sales revenue across Villanova Athletics ticketed products. This role owns the strategy, execution, and optimization of digital, email, and social marketing campaigns, using customer insights, CRM data, and performance analytics to inform decision-making and improve conversion, revenue, and return on investment.

POSITION SUMMARY:

The position is responsible for translating consumer buying behavior and campaign performance data into actionable insights that shape marketing strategy, audience targeting, and personalized, 1-to-1 fan communications. Working in close partnership with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, and other University stakeholders, this role ensures a coordinated, insight-driven approach to ticket sales marketing that aligns with Villanova Athletics branding and promotional priorities.

This role supervises a Graphics Coordinator, manages advertising budgets, and applies analytics-informed testing and optimization to continuously improve marketing effectiveness

All duties must be performed in accordance with University, Conference and NCAA rules and regulations.

Titles of Positions Supervised:

Graphics Coordinator

**The anticipated start date for this position will be June 1

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

DUTIES AND RESPONSIBILITIES:

Digital Ticket Sales Marketing Strategy & Campaign Execution

Develop and execute integrated digital marketing strategies to drive ticket sales revenue across all ticketed products, including full and partial season plans, single-game tickets, group sales, and premium seating.

Own end-to-end execution of ticket sales marketing campaigns across digital, email, social, web, and mobile channels.

Ensure all marketing creative is on-brand, audience-appropriate, and optimized for conversion and user experience.

Partner with Ticket Sales, Marketing, and Corporate Sales to align campaigns with sales priorities, promotions, and sponsorship commitments.

Incorporate game themes, promotions, and ticketing initiatives into marketing campaigns to maximize revenue impact.

Data Analytics, CRM & Audience Segmentation

Analyze consumer buying behavior and campaign performance, translating data into actionable insights that improve conversion, revenue, and ROI.

Lead audience segmentation and CRM-based targeting to support personalized, 1-to-1 marketing approaches.

Track, analyze, and report on key ticket sales marketing performance metrics, using insights to inform future strategy and optimization.

Design and deploy fan surveys to better understand engagement, purchasing behavior, and preferences; apply findings to refine marketing tactics.

Apply testing and performance analysis to continuously improve campaign effectiveness.

Digital Content & Fan Communications

Develop fan communications informed by customer journey insights, including pre-event messaging such as "Know Before You Go" and ticket holder communications.

Oversee the creation and optimization of campaign-specific digital assets, including splash pages and web content, in coordination with Athletics digital platforms.

Ensure messaging supports the full ticket buyer journey from awareness through purchase and event attendance.

Cross-Functional Collaboration & Budget Management

Partner with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, Development, Strategic Communications, and Alumni Relations to ensure an integrated, data-informed approach to ticket sales marketing.

Collaborate with Corporate Sales to ensure sponsorship commitments are incorporated appropriately into digital creative.

Manage advertising budgets and allocate resources effectively based on performance data and strategic priorities.

Other

Attend select home athletic events to support ticket sales marketing efforts and fan engagement.

Perform other duties and assist with projects as assigned.

MINIMUM QUALIFICATIONS:

Formal Education

Bachelor's degree required, preferably in marketing, communications, business, sports management, or a related field.

Work Experience

A minimum of 4 years of professional experience in digital marketing, sales marketing, or marketing communications.

Demonstrated experience developing and executing revenue-driven marketing campaigns, preferably in a ticketed, consumer-facing, or B2C environment.

Experience using analytics and performance data to optimize campaigns and improve conversion and return on investment.

Work Skills (e.g., written and verbal communication skills)

Ability to use data, analytics, and performance insights to inform marketing strategy, decision-making, and optimization.

Strong project management skills, with a professional, detail-oriented, and highly organized approach to managing competing priorities in a fast-paced environmen

Similar Jobs

Director, Marketing

Merck • North Wales, PA • 1h ago

Sales & Marketing

Job Description Title: Director, Scientific Strategy & KOL Engagement Product Marketing Owner (PMO)- HIV Treatments (U.S.) General Description: Our company has been committed to advancing science for the treatment an...

1h ago

Go to Apply

Marketing Director

Visiting Angels of Jenkintown • Philadelphia, PA • 1h ago

Sales & Marketing

Visiting Angels - Philadelphia Are you a natural relationship-builder who thrives in the healthcare space? Are you HUNGRY to grow? Are you driven? Do you love connecting with people, developing partnerships, and building...

1h ago

Go to Apply

Sr Marketing Designer

FREEMAN • Philadelphia, PA • 1h ago

Sales & Marketing

About Us Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experie...

1h ago

Go to Apply

Associate Director, Marketing - HCC

Merck • North Wales, PA • 2h ago

Sales & Marketing

Job Description Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. The Pulmonary Arterial Hypertension (PAH) brand team is recruiting an Associate Director of...

2h ago

Go to Apply

Regional Marketing Business Partner

Danaher Corporation • Philadelphia, PA • 2h ago

Sales & Marketing

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At IDBS ( https://www.idbs.com ) , one of Danaher's 15+ operating companies,...

2h ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Abington, PA • 3h ago

Sales & Marketing

Overview The Vitamin Shoppe is looking for a part-time Sales Lead. If you're passionate about health and wellness, interested in becoming incredibly knowledgeable about the latest and greatest supplements, and looking fo...

3h ago

Go to Apply

Sales Associate - Optical

America's Best • Philadelphia, PA • 3h ago

Sales & Marketing

America's Best is part of National Vision, one of the largest optical retailers in the United States. With over 1,000 stores and counting, each location aims to provide customers with the attention and expertise they des...

3h ago

Go to Apply

Sales Associate - Keyholder

America's Best • Media, PA • 3h ago

Sales & Marketing

3h ago

Go to Apply

Sales Representative

ITW • Hatfield, PA • 19h ago

Sales & Marketing

Job Description: Job Summary: The Sales Representative (SR) will be responsible for growing the sales of Simco-Ion's Industrial product portfolio. These products are used for static elimination, static generation, static...

19h ago

Go to Apply

Sales Associate

Trek Bikes • Ardmore, PA • 2d ago

Sales & Marketing

A bit about us Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bi...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)