Marketing Channel Strategist

Zions Bancorporation • Salt Lake City, UT • 3h ago

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.

And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand?

Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

Work Arrangement: This is a 100% in-office position in our downtown Salt Lake City, UT offices. Candidates must be available to work from a corporate hub five days a week; hybrid or remote work is not an option.

Role Overview

The Marketing Channel Strategist will be responsible for managing and editing digital content using a content management system (CMS) as well as playing a direct role in executing email campaigns. This role requires a strong command of language, excellent organizational skills, a strong understanding of CMS platforms and Salesforce Marketing Cloud. The candidate should have a good understanding of digital execution platforms along with ensuring all content complies with regulatory and brand guidelines. This role is for someone who is enthusiastic about channel execution excellence, digital user experience, and channel optimization while being a trusted partner to marketing, technology, and business teams across the enterprise organization.

Key Responsibilities

Content Author responsible for creating, managing, and optimizing digital content within Adobe Experience Manager (AEM).

Build web pages, upload images, format text, and ensure proper content structure according to brand guidelines.

Collaborate with designers, developers, and marketers to enhance user experience and maintain consistency across digital properties.

Responsible for the management of email marketing programs which include both ongoing programs and ad hoc support for product launches and campaigns.

Participate in strategy, creative content, database management, coding, testing, deployment, and tracking digital communications across multiple channels (email, website, social media, etc.).

Participates in building lead capture forms on the website and data capture in SFMC.

Collaborate with internal and external partners, including management of external partners.

Responsible for production and publishing monthly email/lead generation analytics.

Act as a liaison between bank lines of business and the marketing group to ensure that all content is current.

Ability to work on multiple projects simultaneously under tight deadlines.

Qualifications:

Requires a degree in Marketing or another related field and 2+ years of digital marketing or other directly related experience.

Strong attention to detail and familiarity with AEM or other CMS components, templates, and workflows as well as managing Search Engine Marketing, Search Engine Optimization and Customer Relationship Management.

Experience in the management of email marketing programs, support with ongoing programs, and email journeys.

Experience can be a combination of education and digital platforms experience while working in an environment with a strong adherence to compliance regulations and requirements.

Knowledge of as well as experience with Salesforce Marketing Cloud is strongly preferred.

Ability to manage tracking, analytics and reporting of data.

Solid written, verbal, and visual communication skills.

Strong attention to detail and accuracy.

Strong creative and problem-solving skills.

Highly organized, results-oriented, and able to take initiative and lead projects.

Ability to learn new trends and technologies that enhances lead generation and sales efforts.

Detailed knowledge of Microsoft programs.

Benefits:

Medical, Dental and Vision Insurance - START DAY ONE!

Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance

Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts

Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays

401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience

Mental health benefits, including coaching and therapy sessions

Tuition Reimbursement for qualifying employees

Employee Ambassador preferred banking products

Req ID: 070264

Equal Opportunity Employer

It is the policy of this corporation to provide equal employment and advancement opportunities to all employees and applicants for employment, without regard to race, color, religion, age (40 and over), sex, pregnancy, gender, disability, national origin, ethnic background, citizenship, veteran status, sexual orientation, gender identity and expression or any other characteristic protected by applicable law. This policy is established and administered in accordance with all applicable federal, state, and local laws.

If you are an individual with disabilities who needs accommodation, or you are having difficulty using our website to apply for employment, please contact us at (801) 844-7628, Mon.-Fri. between 9 a.m. - 5 p.m. MST.

Click here to view applicable Federal, State and/or local employment law posters.

Similar Jobs

Salesforce Marketing Cloud Engagement Administrator

Raymond James Financial, Inc. • Salt Lake City, UT • 3h ago

Sales & Marketing

Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future. Key Responsibilities Marketing Cloud Engagement Serve as the primary execution and administration resource...

3h ago

Go to Apply

Senior Communications and Policy Analyst (Remote)

GovCIO • Salt Lake City, UT • 20h ago

Sales & Marketing

United States Suitability/Public Trust Fully remote Information Technology Overview GovCIO is currently hiring for Senior Communications and Policy Analyst to support program management, public relations, strategic plann...

20h ago

Go to Apply

Account Executive

EDB • Salt Lake City, UT • 1d ago

Sales & Marketing

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises...

1d ago

Go to Apply

Account Executive

Roche • Salt Lake City, UT • 1d ago

Sales & Marketing

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who...

1d ago

Go to Apply

Marketing Coordinator

Wheeler Machinery • Salt Lake City, UT • 1d ago

Sales & Marketing

Marketing Coordinator Salt Lake City, UT Job Type Full-time Description The Marketing Event Coordinator is a dynamic, results-driven professional responsible for the end-to-end planning, coordination, and execution of a...

1d ago

Go to Apply

Lead Stars Marketing

Humana • Salt Lake City, UT • 1d ago

Sales & Marketing

Become a part of our caring community Join a world-class marketing organization creating the best possible engagement experience for millions of members. Humana is a $100+ billion, Fortune 50, healthcare leader dedicated...

1d ago

Go to Apply

Global Marketing Analyst

Ultradent Products Inc • Salt Lake City, UT • 1d ago

Sales & Marketing

Global Marketing Analyst Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, talented Global Marketing Analyst to join our team. The Global Marketing Analyst will be responsible f...

1d ago

Go to Apply

After Market Sales Representative

Premier Truck Group • Salt Lake City, UT • 1d ago

Sales & Marketing

Winners Work Here! Premier Truck Group is dedicated to ONE Network Executing, our mission which focuses on delivering the best employee experience, operational excellence, and exceptional customer service. At PTG, our to...

1d ago

Go to Apply

Market Research/Data Analyst

Eliassen Group • Salt Lake City, UT • 2d ago

Sales & Marketing

Market Research/Data Analyst Anywhere Type: Contract Category: Business Analysis Industry: Healthcare Workplace Type: Remote Reference ID: JN -042026-106427 Date Posted: 04/15/2026 Shortcut: http://careers.eliassen.com/y...

2d ago

Go to Apply

Sales Associate - Optical - Part Time

Eyeglass World • Draper, UT • 3d ago

Sales & Marketing

At Eyeglass World, we are more than just an optical retailer, we are a fashion-forward destination where style meets service and quality eye care. With 100+ locations nationwide, we bring customers the hottest eyewear tr...

3d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)