Become a part of our caring community
Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States-seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions.
To help deliver on this mission, we are seeking a Lead, Stars Marketing to develop compelling marketing that engages members with their health plan and care. This role will be the Marketing point of contact for all things Stars, responsible for interfacing with business partners, developing marketing plans, infusing marketing strategy, tracking progress, and clearing roadblocks to bring innovative Stars campaigns to life. This role will leverage the power of Humana's world-class marketing organization to drive health quality outcomes-improving member health and well-being while strengthening Humana's sustainable financial future. It's a win-win!
This role is ideal for a strategic marketer who is excited about understanding our customers, serving our business partners, navigating a large and matrixed organization, and dreaming big about how we can use Marketing to drive Stars results. No two days, seasons, or campaigns will be the same-so this position requires comfort with ambiguity, creative problem solving, role flexibility, and a growth mindset for maximum impact.
Reporting to the AVP, Stars & Clinical Marketing, this position will work closely with the broader Marketing organization, the Stars organization (especially Stars Operations), and other teams across the company that support Stars performance. While Stars is everyone's responsibility, this role ensures efforts are focused, measurable, and most importantly, effective at helping our members achieve their best health.
Key Responsibilities:
Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into clear briefs, timelines, and deliverables from intake through launch, measurement,andoptimization
Act as the primary Marketing partner for Stars measure and initiative owners (e.g., HEDIS, CAHPS, HOS) by gathering requirements, aligning on campaign goals, and converting business needs into actionable marketing plans and campaign briefs
Coordinate with the Hive and vendor partners to develop Stars campaign creative and collateral, ensuring materials are on brand, compliant, and delivered on schedule
Ensure Stars campaigns have defined measurement plans and test-and-learn approaches; partner with analytics teams tomonitorperformance and recommend refinements, scaling, ordiscontinuationbased on results
Support Stars campaigns throughnew enterprise ways of working, includingpreparation ofdata-backed assessments, tracking decisions/actionsatenterprise governance forums, and eventual integration with the enterprise Next Best Action (NBA) capabilities
Coordinateacross theStars and Clinical Marketing teamto align member touchpoints whereappropriatetoreduceabrasion and improve effectiveness
Continuously improve Stars outreach byidentifyingopportunities to strengthen targeting, messaging, channel mix, and journey design
Use your skills to make an impact
Required Qualifications:
Bachelor's degree in Marketing, Communications, Management, or a related field (or equivalent work experience)
5+ years of experience in marketing, consulting, program management, orrelatedrole delivering cross-functional work in a matrixed environment
Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
Demonstrated ability to drive cross-functional initiatives from intake and planning through execution and measurement
Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
Strong structured problem-solving and analytical skills; able to translate ambiguousasksinto clear plans, requirements, and next steps using available data and input
Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve
Preferred Qualifications:
Master's degree (MBA, MPH, or related)
Experience in Medicare Advantage, healthcare services, or health plan marketing
Demonstrated Stars knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
Experience working in a regulated environment and navigating legal/compliance review processes for marketing communications
Experience partnering with quality/clinical/operations stakeholders to turn business priorities into member engagement campaigns
Background in agile marketing practices, journey-based campaign planning, or test-and-learn/experimentation
Location:
Hybrid in-office preferred in one of the following cities: Arlington, VA; Louisville, KY; Chicago, IL. Remote options will be considered based on role needs and candidate experience.
Travel:
Occasional travel to Humana's offices for training or meetings may be required.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 04-23-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at?Humana.com?and at?CenterWell.com.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
