The Sales Specialist is responsible for managing field-level relationships with high-volume and strategic customers, including retailers and wholesale distributors, while aligning with Goodyear Consumer Business Managers to execute the Consumer Replacement Strategy. The role focuses on driving profitable growth of Goodyear and Cooper products through consultative selling, category planning, and best-practice solutions. Key responsibilities include prospecting new customers, increasing share of account, and supporting existing accounts through product assortment, program participation, training, and incentives. Additionally, the Sales Specialist develops and executes joint business plans to strengthen partnerships and maximize sales performance.
Why This Role Matters
Accelerates revenue growth by expanding share of account, winning new customers, and driving adoption of higher-value tires and new product launches.
Builds strong customer partnerships through consultative selling, joint business planning, and tailored solutions that align customer needs with Goodyear's strategy.
Strengthens market competitiveness by leveraging data, training, and category insights to improve in-store execution and sales performance.
What You Will Do
Develop and execute business plans with assigned customers to increase share of account and unit sales, focusing on larger rim diameter products and new tire launches.
Analyze data and reports to identify sales opportunities, leveraging internal resources and processes to create value-driven plans.
Provide product, program, and marketing training to customer store staff, coordinating with marketing teams to maximize promotions and sales.
Assess competitor products, pricing, and positioning within customer stores, reporting insights and equipping staff with competitive selling advantages.
Manage territory reporting and expense tracking; support onboarding and mentoring of new Sales Specialists through ride-along and guidance.
What We're Looking For
Bachelor's degree in a related field.
Minimum of 3 years of experience in tire industry field sales or customer development/operational support, with proven ability to work independently toward sales goals.
Strong analytical skills with a track record of turning insights into actionable business plans.
Deep understanding of the tire industry with strong knowledge of Goodyear and Cooper products; recognized as a trusted subject matter expert.
Advanced written, verbal, and presentation skills with a persuasive, customer-focused sales approach.
Creative and analytical mindset with accountability for business outcomes and the ability to build strong internal and external partnerships.
Open to: Tennessee, Indiana, Kentucky, and Ohio
SalesSpecialist #TireIndustry #AutomotiveSales #SalesStrategy #DataDrivenSales #CustomerPartnerships
LI-SM1
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .
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