Description We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.
Responsibilities:
Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.
Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.
Develop and manage email marketing campaigns to improve customer engagement and lead generation.
Conduct keyword research and implement SEO strategies to enhance online visibility.
Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.
Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.
Stay updated on the latest trends and best practices in digital marketing and advertising.
Provide detailed reports and insights on campaign performance to stakeholders.
Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI. Requirements - Proven experience in digital marketing, with a focus on Google Ads and Google Analytics.
Proficiency in using Google AdWords to create and manage effective campaigns.
Strong knowledge of email marketing strategies and tools.
Familiarity with SEO principles and keyword research.
Ability to analyze data and generate actionable insights to improve marketing performance.
Excellent organizational and communication skills.
Experience managing budgets and optimizing ad spend.
A results-driven mindset with a focus on achieving measurable outcomes. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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