Job Description
JOB OVERVIEW
As a Digital Marketing Coordinator you will manage our paid search, social, and display campaigns for action sports brands (Fox Racing, Bell Helmets, Giro, and Blackburn) for North America. In this role, you will be responsible for developing and executing strategies to meet our brand's goals, which could include anything from increasing brand awareness to generating leads and sales under the director of the Director of eCommerce.
As a Digital Marketing Coordinator, you'll collaborate with members of the ecommerce team, marketers, and external agency partners to fulfill campaign needs that involve seasonal campaign set-up, monitoring, pacing, optimization, tracking and reporting. You'll be working on Paid Media activities that stretch across various platforms (Google Ads, Bing Ads, Facebook, TikTok, Twitter, Google Tag Manager, Google Analytics, and reporting tools).
You will also be responsible for managing budgets, conducting keyword research, writing ad copy, and analyzing campaign performance data. To be successful in this role, you must be highly analytical, detail-oriented, and have a strong understanding of the ever-changing landscape of digital marketing.
This position reports to the Director of eCommerce and allows you the flexibility to a hybrid scheduled that is based out of our Irvine, CA office.
As the Performance Marketing Coordinator, you will have an opportunity to:
40%
Key Output/Task ONE: Utilize market research, paid media trends, customer data, and digital analytics to support planning and development of effective paid media marketing programs and provide support for a strong performance marketing strategy across paid digital channels including but not limited to search, social, shopping, video, display, and affiliate marketing to enhance brand awareness, drive traffic, and increase sales.
Subtasks
Verify online presence, promotions, and projects meet brand standards and final approvals.
Generate and maintain content planners, calendars and or tracking documents; updating as campaign elements shift and new information becomes available.
Work with agency partners to expand consideration efforts including non-brand search, lookalike audiences, and lead generation campaigns to drive qualified inbound traffic and leads.
Work with agency partners to develop and optimize performance marketing A/B testing and targeting plans across consideration and conversion efforts.
Oversee new visitor A/B testing plans leveraging to optimize conversion rate.
Stay abreast of latest customer acquisition and performance marketing tools, best practices, and competitive insights. Identify and recommend innovative tactics / channels to drive incremental growth.
Performance Criteria: General or Specific Measures, Performance Standards and How to Track.
YOY growth and improvements - Growth targets to be established on annual basis.
Positive impression/total reach, traffic, engagement, acquisition, ROI, and conversion based on pre-determined targets.
Projects delivered on time, aligned with brand and budget.
20%
Key Output/Task TWO: Oversee performance marketing budget, establishing and maintaining KPI targets (ROAS, CAC, Traffic, Revenue) based on growth objectives.
Subtasks
Track and assess agency performance to budget targets and work to adjust based on performance.
Work with agency partners to develop budget mix to align to performance goals.
Utilize performance, industry trends and opportunity assessments to provide recommendations on budget improvements and potential programs.
Performance Criteria: General or Specific Measures, Performance Standards and How to Track.
YOY growth and improvements - Growth targets to be established on annual basis.
Performance to budget
Projects delivered on time, aligned with brand and budget.
20%
Key Output/Task THREE: Oversee day-to-day digital media agency relationship, including status calls, regular optimization recommendations, asset trafficking, and ad hoc requests.
Subtasks
Provide internal and external partners with all necessary sources/materials, facilitate approvals, and communicate back to corresponding parties to ensure all timelines are met. Procure advertisement assets from all parties to safeguard all content is delivered as planned; modify to best practices as necessary.
Partner with retention marketing on lead generation efforts and new rider marketing opportunities.
Partner with digital content on keyword optimization strategy to ensure SEO and SEM efforts are complementary.
Collaborate closely with cross-functional stakeholders (e.g., product merchandising, brand marketing, sales) to define priorities and align on content & communication strategies across all channels, across the full funnel.
Partner with European digital team to find efficiency and create globally harmonized traffic and customer acquisition opportunities.
Performance Criteria: General or Specific Measures, Performance Standards and How to Track.
Ensure timely and accurate delivery of briefs, assets, and communication to partners to maintain updates and new campaigns.
YOY growth and improvements - Growth targets to be established on annual basis.
Performance to budget
Projects delivered on time, aligned with brand and budget.
Feedback from key cross functional partners
20%
Key Output/Task FOUR: Manage and optimize daily, weekly, monthly, and quarterly reporting. Present channel performance to internal stakeholders, including insights and learning plans.
Subtasks
Measure and report performance of all performance marketing campaigns and assess against goals (ROI and KPIs)
Monitor the effectiveness of campaigns and work with agency partners to implement changes for improvements.
Use reports to identify trends and optimize tactics and spend based on findings.
Plan, execute, and measure results via experiments, conversion tests and A/B testing.
Review conversion points and optimize user funnels.
Evaluate end-to-end customer experience across multiple channels and touchpoints.
Participate in SEO research for content creation.
Performance Criteria: General or Specific Measures, Performance Standards and How to Track.
Establish effective reporting structures with agency and internal partners to identify opportunities for optimization, improvements, and acceleration.
Increase digital strategies based on data analytics and insights.
Increase performance of key performance indicators based on insights, analytics, and testing.
You have:
Education & Industry Exposure:
3+ years of experience in the digital marketing space.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Experience delivering digital campaigns for consumer products and services.
Excellent grasp of digital marketing and website KPIs.
Knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
Technical Background:
Master of MS Office Suite including Excel and PowerPoint.
Data-driven and analytical.
Advanced knowledge of Google Analytics
Completion of Facebook Blueprint coursework a plus.
Completion of Google Ads Academy coursework a plus.
Track Record:
A strong understanding of the consumer and retail environment and competitive marketplace.
Should be a motivated self-starter, process-oriented with high attention to detail.
Ability to work in a fast-paced environment and flexibility to accommodate demanding projects schedules and proven ability in managing multiple tasks effectively and efficiently.
Interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to convey clear, concise information in verbal, written, digital, and other communication formats.
Work across departments to develop and drive campaigns to encourage engagement and action from targeted audiences.
Other:
Marketing/Web experience associated with a national-level retailer.
Practiced in the basics of full-lifecycle marketing initiative management.
Understanding of retail industry and related retail channels.
International experience a plus.
Must be available during standard business hours; and be available to work occasional off-hours.
Pay Range:
$67,100.00 - $89,100.00
The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Protected Veteran/Disabled
Revelyst is a collective of makers that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more (https://www.revelyst.com/brands.html) .
Revelyst is an equal opportunity employer. All applicants are considered for employment without regard to race, color, sex (including pregnancy and related conditions, sexual orientation, or transgender status), national origin, religion, age (40 and older), equal pay, disability or genetic information (including family medical history or genetic tests or services), and retaliation for filing a charge, reasonably opposing discrimination, or participating in a discrimination lawsuit, investigation, or proceeding, and any other characteristics protected by law. The EEO Law poster is available here: https://www.eeoc.gov/poster .
If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to careers@revelyst.com . Please note that this email address is for accommodation purposes only. Revelyst will not respond to inquiries for other purposes.
