Digital Marketing Specialist

Indium Corporation • New Hartford, NY • 18h ago

Administrative

New Hartford, NY, US

JOB SUMMARY: The Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate Marketing Services goals. A Digital Marketing Specialist will perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs.

ESSENTIAL JOB FUNCTIONS (COMPETENCIES):

Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc.

Develop, implement, and measure email marketing and lead nurturing campaigns

Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations

Work with Google analytics and social media analytics to identify opportunities for growth

Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal

Coordinate with the marketing, design, and writing teams to ideate and define content goals

Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team

Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology

Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries

Attend training as needed or assigned

Perform other duties or special projects as assigned

REQUIREMENTS:

Bachelor's degree in marketing, advertising, media technologies, digital marketing, or related field preferred

1-2 years of digital marketing or related marketing experience required; 3-4 years preferred

Adobe suite and graphic design skills required

Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus

Working knowledge of Goggle Analytics and Google Adwords a plus

Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary

Excellent command of the English language is required

Excellent interpersonal and oral/written communication skills

Must be team-oriented and able to work in a fast-paced, dynamic environment

Ability to work independently, problem solve, and make basic decisions regarding routine tasks

Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook

Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities

SHIFT/SITE:

Monday-Friday

Office Hours: 8:00am-5:00pm

301 Woods Park Drive, Clinton, NY

WAGE DISCLOSURE:

The salary range indicated in this posting represents the minimum and maximum of the range for the position. The actual range will vary based upon factors including, but not limited to, prior experience, knowledge, skill and education as they relate to the position's qualifications, and internal equity.

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