Location: Herkimer, NY Category: Administrative Posted On: Mon Mar 23 2026 Job Description:

Reports To: Director of Marketing and Communications

Supervises: Supervises student workers and interns. In the absence of the Director of Marketing and Communications, the Assistant Director supervises the Public Relations Assistant.

Basic Function: The Assistant Director of Marketing and Communications is a lead communicator and storyteller responsible for advancing visibility of the College in the marketplace. The position is responsible for developing compelling written and visual content for a variety of audiences and platforms. This position contributes to a high-quality service work environment that supports all functional areas of the institution and helps advance a dynamic and inclusive campus culture.

Major Responsibilities:

Research, identify, and secure proactive opportunities for favorable news and editorial coverage for the institution. Monitor, assess, and report on news and editorial coverage impact and reach.

Research, identify, and write informative, relevant, impactful, persuasive content in support of marketing and communications efforts for a variety of paid, owned, and earned media, and publish content through a variety of media channels including, but not limited to, print publications, blogs, newsletters, news releases, websites, videos, signage, and social media platforms.

Oversee and execute social media strategy, planning, engagement, and content creation. Monitor engagement, analyze metrics, and respond to comments/messages as appropriate. Keep up to date with social media methods and trends to identify, research, and propose new initiatives.

Guide other departments on their social media strategies to ensure they follow best practices and that their presence aligns with the college brand and messaging platforms.

Assist with website content management to ensure accuracy and relevancy, optimize SEO, and maintain accessibility compliance.

Assist with planning, executing, and promoting events such as focus groups, press conferences, award presentations, ribbon cuttings, dedications, etc.

Participate in development and assessment of the Office of Marketing and Communications department operational plan and budget.

Participate in campus governance through committee service.

Perform other duties as assigned.

Job Requirements:

Minimum Required Experience and Educational Credentials:

Associate's degree with 3 years' experience in a marketing or marketing-related position

Proven professional experience in public relations, communications, marketing, journalism, or closely related field.

Experience managing professional social media accounts, including content planning and engagement.

Experience working in a high demand environment with competing priorities, shifting deadlines, and multiple concurrent projects.

Experience capturing and editing photography and short form promotional video content for digital distribution.

Working knowledge of brand standards and the ability to ensure consistency in voice, tone, and visual identity across channels.

Proficiency in Microsoft Office Suite and familiarity with industry standard design and content tools.

Strong interpersonal skills and experience collaborating across departments to gather content and advance shared initiatives.

Demonstrated organizational skills, attention to detail, and sound judgment.

Additional Information:

Preferred Required Experience and Educational Credentials:

Bachelor's degree in public relations, communications, marketing, journalism, or closely related field.

Experience in higher education.

Experience working with third party vendors such as photographers, videographers, and website developers.

Familiarity with accessibility standards, including ADA compliant digital content practices.

Knowledge of media relations practices, including drafting press releases and pitching stories to local and regional outlets

Salary range: $47,916 to $71,874

Herkimer County Community College

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Assistant Director of Marketing and Communications