Location: Herkimer, NY Category: Administrative Posted On: Wed Sep 3 2025 Job Description:

Herkimer College is seeking a creative, dynamic, and highly motivated Assistant Director of Marketing and Communications. This full-time position plays a key role in building brand visibility and advancing the College's mission through engaging content, strategic communications, and innovative marketing.

Major responsibilities:

Develop compelling written and visual content for print, digital, social media, video, and web platforms.

Lead the College's social media strategy?content creation, engagement, monitoring, and analytics.

Research and secure opportunities for positive media coverage; write press releases, articles, and features.

Assist with website content management, ensuring accuracy, accessibility, and SEO optimization.

Support the planning and promotion of campus events, including press conferences, award ceremonies, and community engagements.

Supervise and mentor student content creators and interns.

Collaborate across departments to ensure consistent messaging and brand alignment.

Job Requirements:

Qualifications:

Bachelor's degree in communications, public relations, marketing, journalism, or a related field required; Master's degree preferred.

Proven experience in communications, marketing, PR, or journalism.

Demonstrated success managing professional social media accounts.

Strong writing, editing, and storytelling skills across multiple platforms.

Ability to thrive in a fast-paced environment with shifting priorities.

Additional Information:

Salary range: $47,916 - $71,874 (commensurate with qualifications and experience)

Herkimer County Community College

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Assistant Director of Marketing and Communications