Summary This position is assigned to one or more installations and supports all FFR Programs including Sheltering, Community Services (Morale, Welfare & Recreation, Fleet & Family Service Center and Child & Youth Program) and Food Services. NDW serves a patron base of active duty military, Department of Defense civilian employees, military and civilian retirees, family members, and reservists. Responsibilities Plans, Executes, Evaluates and Manages Marketing Program Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff. Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership. Develops and "sells" creative promotional options for programs. In partnership with programmer, determines target market. Establishes and meets deadlines in conjunction with marketing plans. Establishes and maintains regularly scheduled meetings, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons. Learns business principles of and helps define the particular marketing needs for each facility or program. Develops recommendations and plans addressing topics such as increasing sales or patronage, awareness, customer services satisfaction. Develops and monitors tracking methods for marketing calls, marketing requests and recommendations/outcomes. Is sensitive to building excellent relationships utilizing outstanding customer service skills. Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools (e.g., Google Analytics, MIS/POS information, customer suggestions/comment cards, paper surveys, phone interviews, focus groups, town meetings, etc.). Conducts special project research as directed. Prepares material at the department level for the purpose of determining customer needs and desires. Interprets research findings, summarizes, makes recommendations and presents to a variety of audiences. Utilizes marketing tools to publicize and encourage patronage/use of program and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Develops effective distribution plans and ensures posted information (print or electronic) remains current and timely. Maintains distribution points to ensure they remain eye catching and free of clutter. Responsible for dissemination of information at installation level. Gathers information, completes marketing requests and distribution plans fully, submits and monitors progress through FFR Support Office Visual Information Specialists. Develops and maintains effective tracking tools to ensure marketing deadlines are met. Acts as point of contact for proofs requiring manager approval and is liaison between program manager and assigned Visual Information Specialist. Conducts installation level (and at times regional) public relations activities. Administrative Duties Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials, provides input for annual budget, tracks credit card purchases (if applicable), ensures policies and procedures are followed Tracks supply inventories and maintains security of office, supplies and equipment. Writes and proofreads correspondence, memos and email. Responds professionally and promptly to email and phone messages. Maintains files and records as required including photo libraries and media archives. In coordination with the regional marketing director, may be assigned to develop and disseminate regional marketing plans and campaigns. May be required to work periodically at various regional sites in addition to assigned location. Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan. As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries. May take the lead on particular marketing projects of a regional nature that may include website management, marketing training, regional newsletters, etc. Provides Customer Service May develop or direct setup of exhibits and/or displays for a variety of events or programs. May coordinate photo enlargements, display materials, etc. Staffs displays on direction of regional marketing director. As directed, may collaborate with appropriate personnel to arrange video production services. Disseminates MWR, FFSC, or CYP provided videos and/or CD's to widest audience and at appropriate events. Performs other duties as assigned. Requirements Conditions of Employment Qualifications A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations or a related field and one year of experience in marketing (or related field) is preferred. Knowledge of all phases of marketing and communications, including principles, methods, practices, trends and techniques. Ability to gather and effectively organize information. Must possess proven ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment. Ability to solve problems with skill, tact and resourcefulness and effectively carry out various projects independently, handle problems and divergences - within policy and accepted practices - when they occur. Ability to communicate effectively both orally and in writing. Skill and ability to market and promote programs and motivate patrons. Computer proficiency in various software to include but not limited to Microsoft Office, Word, Excel, and Internet Explorer. Should possess solid organizational skills and be detailed oriented. Must be able to handle multiple projects within deadline. Education Proof of education is required if qualifying based on education and experience. Additional Information "To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine." Spouses of active duty military members of the Armed Forces may receive preference in hiring under this announcement if they are among the best qualified referred and are within reach of selection. Spouse Preference does not apply to NF 04 and NF 05 positions. Please clearly identify in your application that you are asking for spouse preference and submit a copy of current PCS orders along with the Military Spousal Preference Request form. Failure to submit current PCS orders with application will prevent spousal preference from being granted. Some positions have special requirements. In these cases selection is tentative pending satisfactory completion of these requirements. Applicants may be required to provide proof of education, etc. All selections are contingent upon the obtaining of satisfactory employment reference checks. SELECTIVE SERVICE REQUIREMENT: If you are a male born after December 31,1959 and at least 18 years of age, employment law (5 U.S.C. 3328) requires that you must register with the Selective Service System (military draft), unless you meet certain exemptions. If applicable, failure to register will prevent you from being considered for employment. To register, please visit the Selective Service web site at https://www.sss.gov/default.htm. When relocation expenses are authorized to perform a Permanent Change of Station (PCS) with the federal government, the IRS considers the majority of your entitlements to be taxable. Additional information: https://www.dfas.mil/civilianemployees/civrelo/taxableentitlements.html Public Trust is a @type of background investigation, but it is not a security clearance. Depending on the job, you must complete either the Standard Form 85 (SF85) or 85P (SF85P) questionnaire.
