About this role:
Wells Fargo's Consumer Banking and Lending's Marketing Science organization is seeking a talented and experienced Analytics Director to lead the Marketing Leads Team in support of audience creation and campaign execution across a broad portfolio of marketing programs and partner-specific targeting needs. In this role, you will be responsible for building and leading a high-performing team that develops execution-ready campaign lists and audiences with strong documentation, quality assurance, and operational rigor.
You will oversee the team's work across list development, promotion history maintenance, executional documentation, and quality assurance support, while improving how audience requirements are translated into build-ready outputs earlier in the campaign process. This leader will play a key role in reducing handoffs and preventable rework, strengthening controls and documentation standards, and establishing more consistent operating routines across the organization.
The role requires a strong combination of people leadership, operational discipline, technical credibility, and cross-functional partnership. The successful candidate will help create a more reliable and scalable execution model that improves quality, readiness, and stakeholder confidence.
Learn more about the career areas and lines of business at wellsfargojobs.com (https://www.wellsfargojobs.com/career-areas/) .
In this role, you will:
Lead a team responsible for creating campaign lead lists and execution-ready audiences across Growth, Deepening, Business Banking, Digital Engagement, and other enterprise marketing use cases.
Define priorities, capacity plans, and work allocation approaches that balance delivery speed, quality, and control rigor across team workflows.
Oversee promotion history maintenance, list build readiness, and executional documentation to ensure outputs are complete, traceable, and ready for downstream handoff.
Strengthen list QA practices and quality controls, including evidence trails, escalation paths, and routines that reduce defects and avoidable rework.
Partner with Marketing, Risk and Controls, Standardization, Innovation, and Marketing Execution teams to improve intake quality, clarify dependencies, and strengthen execution readiness.
Drive standardization in list-development methods, reusable targeting logic, documentation practices, and team operating routines to support greater consistency and scale.
Build a high-performing team culture grounded in accountability, quality, collaboration, and continuous improvement.
Coach and develop managers and individual contributors, creating clear performance expectations and career pathways that blend technical delivery, business partnership, and operational leadership.
Communicate execution risks, quality concerns, tradeoffs, and capacity constraints clearly to senior stakeholders and business partners.
Help improve the connection points between strategy, sizing, audience creation, QA, documentation, and downstream execution.
Required Qualifications:
10+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Desired Qualifications:
Deep expertise in audience creation, targeting logic, list execution, quality review, and multi-channel campaign support.
Experience partnering across Marketing, Marketing Sciences, execution teams, and control partners in a large, matrixed organization.
Strong operational leadership skills, with the ability to manage multiple workstreams, improve team routines, and balance quality with delivery demands.
Knowledge of governance, compliance, risk, and documentation expectations relevant to marketing targeting and execution.
Experience in financial services marketing or another highly regulated environment.
Experience leading pod-based or portfolio-based execution teams with shared standards across multiple lines of business or use cases.
Strong knowledge of audience platforms such as Adobe Audience Manager, Adobe Experience Platform, or similar tools used for audience creation and targeting execution.
Experience with workflow, intake, and documentation tools such as Aprimo, Jira, Confluence, SharePoint, or similar platforms.
SQL proficiency and the ability to validate audience logic, troubleshoot counts, and support execution readiness.
Track record of improving documentation quality, QA routines, operating consistency, and execution reliability in a high-volume production environment.
Experience with reusable audience logic, promotion history management, or standardized execution assets.
Experience with process improvement, change management, or automation that reduces manual rework and strengthens repeatability.
SAS, Python, or R experience is a plus.
Job Expectations:
Ability to travel up to 10% of the time.
This position offers a hybrid work schedule.
This position is not eligible for Visa sponsorship.
Posting Location(s):
401 S Tryon St. - Charlotte, North Carolina 28202
3075 Loyalty Cir. - Columbus, Ohio 43219
Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$159,000.00 - $254,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
12 Apr 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-533514
