Overview
Who we are
Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for talented team members who want to Dream. Do. Grow. with us.
To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.
Who we're looking for
Toyota's Marketing Department is looking for a passionate and highly motivated Marketing Planner to support the TDA / TCUV / Rent a Toyota team.
Reporting into the Marketing Manager the primary responsibility of this role is to support the TDA team through the management of Toyota Certified Used Vehicles, Rent a Toyota in addition to supporting Sales Events.
What you'll be doing
Responsible for day-to-day Toyota Certified Used Vehicles (TCUV) & Rent a Toyota (RT) National marketing operations by acting as the liaison between multiple internal and external departments (TDA, Sales, Region/PDs, Fleet, Digital, Media, Owner Retention, Training, TFS, Lexus, and D&IS) and numerous business partners (Saatchi & Saatchi, Conill, Shift Digital), ensuring business continuity and success
Coordinate creative strategies through consultation with our marketing agencies (SSLA & Conill) to achieve alignment on business objectives, goals, and KPI's
Review SEO, SEM, and Media performance and act as a key-stakeholder in the development of new, innovative ways to increase consumer awareness and traffic to the TCUV and RT brands
Manage RT Dealer Advertising Co-op Program. Effectively evaluate risks, return-on-investment, and develop program guidelines
Maintain and monitor consumer facing digital properties (Toyotacertified.com & Toyota.com/rental) while continuously focusing on ways to enhance user experience (UX)
Analyze TCUV and RT marketing budgets to accurately forecast spend
Manage (Reorder points, pricing, creation) all Point-of-Sale (POS) Materials (100+ products) for both TCUV and RT by working with suppliers and our Material Distribution Center to effectively forecast demand and supply
Work closely with D&IS App Lead to help solve complex technology and platform issues through to completion
Work closely with regional/PD field management on all TCUV and RT marketing activities, including ad-hoc requests, reporting, presentations, and training
Has decision level contributions to TCUV/RT Marketing efforts (ex. TCUV and RT website imagery and copy)
Coordination, planning, and execution of TCUV/RT Round Table (field) meeting and National Dealer Meeting Expo
Initial approver of RT advertising co-op claims
Analyzes MDC inventory levels and places orders of consumer facing materials ordered by dealers
Reviews and submits TDA, TCUV, and RT Co-op and Assessment Fee files to Accounts Payable
Coordinates and approves TCUV and RT retail items sold through Toyota Outfitters
Coordinates certain activities and projects for BCI App Lead
What you bring
Bachelor's degree
At least 1+ years of experience in marketing/advertising or a related field
Exceptional understanding of the digital space and the ability to constantly evolve web properties to maintain digital market leadership
Previous experience working in an automotive landscape
Proficiency in Microsoft Word, Excel, PowerPoint
Highly organized with exceptional verbal and written communication skills
Foundational business acumen to understand corporate strategy and present insights to various audiences
Strong creative and analytical skills, which are necessary to develop successful and innovative marketing strategies
Strong understanding of the elements of UX (User Experience) and UI (User Interface)
Experience with vendor evaluation, selection and management
Proven ability to use consumer-based insights to make appropriate recommendations and influence the organization
Added bonus if you have
MBA or advanced business degree
4+ years of experience in marketing/advertising or a related field
Experience interfacing with high levels of management across the enterprise, advertising agencies and consultants
Experience with Toyota Regions/PDs and Dealer retail environment
Experience in automotive or automotive related industry
Prior experience in sales or related functions
Exceptional ability to collaborate across divisional operations, including Field, IS, Dealers, Agency Partners to develop relationships, collaborate and drive change
What we'll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career, as well as tuition reimbursement
Team Member Vehicle Purchase Discount
Toyota Team Member Lease Vehicle Program (if applicable)
Comprehensive health care and wellness plans for your entire family
Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
Paid holidays and paid time off
Referral services related to prenatal services, adoption, childcare, schools and more
Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
Relocation assistance (if applicable)
Belonging at Toyota
Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong.
Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.
Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com .
