Senior Content Strategist

ICU Medical • Columbus, OH • 4h ago

Job Description

Position Summary

The Senior Content Strategist connects the dots between commercial goals and the content created to support them. This role ensures our messaging aligns with audience needs, brand voice, and strategic commercial priorities-defining what we say, who we say it to, where it lives, and how it all works together. The ideal candidate brings creative insight, strategic thinking, and a strong ability to translate complex objectives into clear, actionable content plans that deliver measurable impact. This role supports global commercial priorities and requires core working hours aligned to U.S. time zones for real-time collaboration.

Essential Duties & Responsibilities

Lead and own content strategies for product launches, campaigns, market education, and other initiatives

Collaborate with Sales and Marketing to identify messaging gaps and content opportunities

Define content @types, channels, and formats needed across customer journeys

Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented

Own content calendars and lifecycle plans, including evergreen and content repurposing

Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling

Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning

Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels

Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights

Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

Knowledge & Skills

Deep understanding of content strategy and customer journey stages

Strong collaboration and communication skills to align stakeholders

Ability to distill complex medical and technical information

Experience building and managing editorial calendars and integrated content plans

Familiarity with SEO, campaign planning, and performance measurement

Creative thinking paired with business acumen and commercial savvy

Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth

Experience operating in global or multi-regional environments with brand governance oversight

Executive-level presentation and storytelling skills

Minimum Qualifications, Education & Experience

Must be at least 18 years of age

High School Diploma required

Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred

5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles

Experience leading cross-functional initiatives and influencing senior stakeholders required

Experience in regulated, healthcare, medical device, or life sciences industries preferred

Work Environment

This is largely a sedentary role.

Typically requires travel less

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