At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead is seeking an experienced marketer to champion HCV Promotions for healthcare providers. In this unique role, you'll report directly to the Senior Director, HCV Marketing and play a leadership role in shaping and executing innovative marketing strategies to optimize promotions across personal and non-personal channels for a market-leading brand.
The successful candidate will be highly collaborative, coachable, perceptive, and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. The candidate will be comfortable making decisions in ambiguous situations, is a team player, inclusive, and manifests trust. Importantly, the successful candidate will put patients first.
As the HCV Marketing Promotions Director you will:
Drive bold creative campaigns that educate HCPs and support product utilization
Develop compelling stories to highlight our differentiated clinical data
Shape the future of HCV promotions by translating data-driven insights into impactful promotional programs through personal and non-personal channels
If you're passionate about advancing care for patients and energized by shaping innovative, high-impact marketing in a dynamic environment, Gilead wants to meet you.
Role Overview & Responsibilities:
Lead development of U.S. HCP personal promotion strategy and executional plan ensuring alignment with brand objectives and evolving market dynamics.
Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.
Create materials for HCP personal promotion in partnership with Sales Leadership, including call flows, objection handling, and sales tools tailored to a mature brand.
Collaborate with Learning & Development to define Sales training objectives and content as well as support execution of workshops at national sales meetings.
Oversee HCP non-personal tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing to optimize success of the brand.
Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
Serve as a core team member for brand strategy and annual plan of action development.
Effectively manage multiple agency relationships and budgets, ensuring high-quality output and fiscal discipline.
Manage Medical-Legal-Regulatory review committee discussions to ensure promotional tools and communications are compliant with all relevant laws, regulations, and internal policies.
Competencies and Expertise Required:
Track record of developing successful pharmaceutical/biotech marketing strategies, with HCP Promotions experience preferred.
Expertise leading the development of pharmaceutical promotional tools for use in personal and non-personal promotions channels.
Experience collaborating with and inspiring sales team members.
Proven ability to leverage market insights from multiple data sources to uncover needs, informing brand strategy and translating into tactics.
Development of KPIs and implementation of systematic monitoring plans to closely track promotional effectiveness and optimize marketing mix.
Strong leadership and collaboration skills in cross-functional environments.
Deep understanding of U.S. regulatory requirements and their impact on HCP marketing.
Strong written, verbal, and interpersonal communication skills across a variety of audiences.
Ability to successfully manage external agencies to develop programs and materials.
Demonstrated ability to manage budgets, with an understanding of budget planning and tracking.
Responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
Ability to lead by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
Basic Qualifications:
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Preferred Qualifications:
10+ years of experience in pharmaceutical marketing, including with mature brands.
Field Sales experience.
Pharmaceutical HCP Promotions experience.
Advanced degree (MBA, PharmD, PhD, MD).
Experience in digital and e-Marketing tactics, including metrics and optimization.
Experience in infectious disease or other specialty therapeutic areas.
Experience with advocacy, health systems, and community engagement is a plus.
People Leader Accountabilities
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' (https://www.eeoc.gov/employers/eeo-law-poster) poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT (http://www.dol.gov/whd/regs/compliance/posters/eppac.pdf)
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.
